Why SEO is Important?

 Wednesday, March 7, 2018

In simple words, Search Engine Optimization (SEO) is what you do to make sure your web presence shows up in search engine results when someone searches for keywords that relate to your business.  SEO is an important aspect of today’s digital world. Whether you are a restaurant business or own a bike shop in a small town, Search Engine Optimization can help people find you easily.

In today’s date, the Internet is considered as one of the most reliable sources of information and SEO is getting very popular with time since brands are working harder to get ranked higher in search engines. Here are three interesting points that can help you get a better understanding of SEO.

Not an Expense – But an Investment

There is a misconception that SEO is an expense and it needs a ton of money to get started. This is however not the case. Doing it right for a long time will help you realize how effective are the results. SEO is not like PPC, it takes time. But the return on investment is so encouraging that you will never consider SEO as an expense. SEO improves your ranking – which leads to more traffic to your website – which means more potential customers – MORE SALES.

Keywords Selection

The most crucial part of SEO is keywords selection. Using long-tail keywords is more advisable as the use of voice search is increasing at an incredible pace. Also, being very specific about your products/services is important so that your website is presented to the right target audience. For example, a keyword “Doctor in Sacramento” is not as effective as using “Orthopedic surgeon in Sacramento”.

Right Content

Quality is highly valued in today’s digital world and when it comes to content, good & interesting content will always help you stay ahead of your competitors. It’s not only about improving the number of readers, you also need to provide a content piece that other websites will want to link with which will boost your website traffic.

Walibu can audit your website’s SEO. To get started, submit 1-30 tentative keywords for your business website by Clicking HERE or you can also email us at team@walibu.com and we will get back to you within 24 hours.

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!

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Ben Paulsen