Web Design Essential - Visual Hierarchy

 Tuesday, June 26, 2018


The Digital presence of your business plays a very vital role to leverage every opportunity to engage with your target market. The most important element of your Digital Marketing Strategy is your Business Website.

Nowadays, every business understands the need for a business website and most of them have it. But, if you look around the internet and check few of your competitors’ websites, you might come across websites not designed up to the mark. In most cases, this happens because firms didn’t hire a professional web development agency.

Businesses need to understand that our Website is the vehicle that builds traffic and generates leads; and an unprofessional website can sink your digital marketing strategy before you even get started.

Today we are talking about an important web design aspect that can help you make the most out of your business website.

Visual Hierarchy

Websites shouldn’t be difficult to use. Someone visiting your business website doesn’t want to work too hard to find what they’re looking for. If any part of the experience is difficult, chances are you’ve lost a potential lead.

You cannot just add random business information on pages and call it a business website. In short – Placement matters. There is a professional web design concept known as “Visual Hierarchy” which takes into consideration the viewers journey and design the website accordingly.

Visitors usually follow a natural path across the page and try to scan it at the initial view. The arrangement of content, images, buttons, forms, contact details etc need to play into this pattern of movement.  Visual hierarchy helps the visitors to smoothly move from one action to the next without interruption improving the chances of lead generation for your business.

You need to continually invest in digital marketing activities to be able to develop a marketing automation system that continuously produces results. Walibu can help you develop and maintain a professionally designed website, drive traffic to it, convert your visitors to leads and facilitate those leads until they become a client. To Get Started email us at team@walibu.com and we will get back to you right away!

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!

 


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Authors

Ben Paulsen