Top 5 Upsell Strategies to Turn Self-Serve Customers into WDF Clients
Tuesday, July 29, 2025
Self-serve customers are already in your store—why not maximize the opportunity? While many come in planning to do their own laundry, the convenience of Wash-Dry-Fold (WDF) often sells itself when presented the right way. Here are five proven strategies to turn walk-ins into loyal WDF clients:
- Educate with Signage
Place clear, eye-catching signs near washers, dryers, and the folding area highlighting your WDF benefits: “No time? Let us do it for you—only $X per pound!” A quick glance can spark curiosity and lead to a sale.
- Offer a First-Time Discount
A small incentive can make a big difference. Try: “New to WDF? Get $5 OFF your first order today!” Most customers need that one push to experience the convenience—after that, they’re hooked.
- Train Staff to Suggest
Your attendants are your best salespeople. When a customer seems overwhelmed with large loads or kids in tow, have your staff gently offer, “We can take care of that for you—it’s quick, affordable, and ready in 24 hours.”
- Use Time as a Selling Point
Busy customers value time over money. Promote WDF as a “time-saver” rather than a cost: “Free up 2 hours today—drop it off and go enjoy your day!” Positioning WDF as a lifestyle benefit is key.
- Bundle Promotions with Loyalty Programs
Encourage repeat business with loyalty offers: “After 5 WDF orders, get 10% OFF your next service!” Or bundle WDF with other services like Pickup & Delivery for added convenience.
The bottom line: Many self-serve customers don’t realize how affordable and convenient WDF is. A little education, a small discount, and a strong value proposition can turn them from occasional visitors into long-term WDF clients.
Author
Ben Paulsen
Ben Paulsen is a veteran Digital Marketing Expert, and founder of Walibu, a Digital Marketing Agency founded in 2007. Walibu has a unique advantage over other digital marketing agencies with their proprietary marketing platform. Walibu is all encompassing agency delivering top tier services and results in all aspects of marketing.Popular Tags
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Ben Paulsen
