Wednesday, July 6, 2022
If you're looking to expand your business through franchising, then you need to know about the top marketing channels for franchises. There are a number of different options available, and each has its own advantages and disadvantages. In this blog post, we will discuss the five most popular marketing channels for franchises and help you decide which is right for your business!
The first channel is print advertising. This includes things like newspapers, magazines, flyers, and direct mail. Print advertising can be a great way to reach a large audience with your franchise message with the right messages and graphic designs.
Graphic designs and creative copywriting are the bread-and-butter of any print advertising. And with the two combined, your brand will be able to reach more potential customers than ever before!
A successful print campaign can help you attract new customers who may not otherwise know about what makes you special or how they could benefit from buying one thing over another type of product line—all while getting their attention through visually compelling graphics and messages that make prospects want to buy your products or services.
The second channel we will discuss is online advertising. This includes things like search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, etc.
The future is ONLINE and you can't afford to be left behind in today's fast-paced, high-tech world. Your competition is going online and taking advantage of the opportunities that face them every day!
When you think about the millions of dollars that are being spent every year by businesses to market their product, it's crazy not having a presence online.
If your company doesn't have an internet marketing strategy in place- then you're missing out on so many opportunities! What's the purpose of building a business if you're not even marketing it online?
Working with a franchise marketing agency like Walibu will not only make your life easier but also help you grow and scale your business in the long run!
The third channel we will discuss is "word of mouth". This is when people hear about your franchise from friends, family, colleagues, or other people they know. Word of mouth is one of the easiest ways to get people to buy or use your services. You just need to be great at what you do best and customers will find you!
The fourth channel is referral programs.
Most businesses are always on the lookout for new customers. But what if you could get someone else - somebody who knows your product or service inside and out-to bring in more of these clients?
A referral program is just such an opportunity, allowing prospects (referred by friends) or people coming into stores themselves as "brand advocates" to earn points or cashback which can then be redeemed at various levels ranging from discounts off purchases.
You might think referral programs are an outdated marketing strategy but you would be wrong. The best part about them is that they don't only work with new customers, they also work with your existing customer base to bring in even more people who could become lifelong clients!
The fifth channel is "public relations". This includes things like media relations, speaking engagements, and events.
The best way to reach out and connect with people is through public relations. With a well-crafted message, you can quickly establish yourself as an authority in your industry while simultaneously educating the masses about all things related to what it takes for them to be successful in their own lives! It is also a great opportunity to draw in potential franchisees who may be interested to invest in your business.
So, which of these channels is right for you? The answer depends on a number of factors, including your budget, your timeline, your target audience, and your marketing goals. Talk to a franchise marketing expert to get started on developing a plan that will work for you!
Growing a franchise is never easy, but with the right franchise marketing strategy in place, it can be a lot easier. These are just a few of the top channels you should consider when expanding your business. Talk to a franchise marketing expert today to get started on developing a plan that will work for you!