Three Things to Know About SEO

 Wednesday, June 14, 2017

3 Things to Know About SEO

Here's a breakdown of the 3 most essential things you have to know to take right actions.

SEO is a well know aspect of improving online presence. 60% of all organic clicks go to the search results on the first page. Most advertisers and entrepreneurs have understood the significance of good SEO and are investing heavily to improve their rank. Strategic SEO implementation is very important when it comes to optimizing the website of a traditional product or service company.  

Here are Three Key elements for Successful Facebook Ads:

  1. Limit Your Keyword Focus – On an average a product has 1-5 keywords. While recognizing the keywords that users use to discover your product or service is important, having too many is not effective. Attempting to “stuff” keywords into your site can make it sound unnatural and quickly overwhelm your visitors with jargon they might or might not be familiar with. If something is too difficult to understand, the less likely it will be read, and when your audience isn’t reading it, it’s unlikely that they will recognize your value and feel comfortable converting. 
  2. Get Specific About Your Features – Deducting your keyword focus is difficult as you need to let go some of them of which you are unsure about. A few you should never overlook are your product features. At the point when clients search of new SaaS solutions, specific tools are mostly of the first things that come to mind. (i.e. “marketing automation tools”, “online accounting tools”, “video marketing software”, etc.) In order to get discovered, you have to ensure that you have ample written content including these terms for search engines to crawl.
  3. Phone Optimization is a Must – I’m certain you’ve heard about Mobilegeddon by now. Mobilegeddon is actually the nickname given to Google’s most recent push to incorporate “mobile friendliness” into their search algorithm. Sites that are fully-optimized for phone browsing are ranked higher than those that aren’t and have the tag “Mobile-Friendly” added to their search result. As indicated by ExactTarget, 27% of shoppers will leave a site if it’s not phone-friendly so it’s no secret that phone optimization is important to the success of an organization in today’s industry. Being at the forefront of innovation, it is especially critical to those in the marketing industry. Your site is a reflection of your brand and product. If your phone experience or interface isn’t user-friendly, people are more likely to close the tab and move on to other sites. 

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!

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Ben Paulsen