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 Wednesday, February 14, 2018

When customers make a decision to buy from you – they put their trust in you; depending how you look at it, proving that trust digitally may not be as easy as in-person. Potential buyers might visit your website and/or your multiple social media accounts to learn about you before making any buying decision. Many businesses have now realized the importance of Online Reputation Management and are dedicated on focusing and maintaining a positive digital brand image.

A good Review or a 5 Start Rating on your Facebook can be worth hundreds of thousands of dollars!

In today’s modern world, everyone of us have to maintain two identities – Real & Digital. Your online impression is very critical as it can be affected overnight by any customer who clicks on “submit” button on a review site. Online landscape requires special attention, resources, and direction to project your right brand image.

Nowadays, people surf the internet to learn about almost everything and they develop strong opinions on products and businesses. Number of followers, Number of likes, Number of comments, Number of positive reviews, Google Ratings, etc act as your companies “Sales Team” and holds all the power to close a customer. Here are some interesting facts about the same.

Online Reputation - Buyers Behavior

91% North American customers read online reviews to find out about a business. 91% is too big to be ignored! Consumers are checking out your Google reviews, Facebook presence, Yelp feedbacks and lots more. Shoppers highly rely on “What others are Saying” about your products and/or services on digital platforms before making a purchase decision. 74% of consumers develop trust in a company if they read positives reviews about them. And 60% of buyers don’t prefer to buy if they see negative reviews, which is again a huge potential loss.

Online Reputation - Recruitment

69% of job applicants would turn down an offer from a company with reputation issues even if they were unemployed. The same way as hiring manager review the social media profiles of applicants before interviewing them, job seekers also consider the online reputation of a workplace as an important aspect of their professional career.  This means that LinkedIn, Facebook, Twitter, Instagram, etc needs to look professional on both the sides.

E-commerce industry highly relies on customer reviews for sales. Amazon pays special attention towards online reputation management. It maintains a very strong & positive brand image on all the digital platforms. One of the key takeaways - Amazon responds to every valid interaction over social media channels (Facebook & Twitter) within 24-48 hours.

Your online reputation is like a relationship between your brand and your customers. Walibu can help you develop and maintain a positive Digital Reputation which will keep your fans impressed with your brand and provide you with a chance to make a new customer any second. To Get Started Email us at

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. We look forward to being a part of your marketing, technology and design team!

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Ben Paulsen