SEO & Intro Level Digital Marketing Strategies

 Wednesday, October 18, 2017

SEO & Intro Level Digital Marketing Strategies

Most businesses today are very much aware of the importance and necessity of Search Engine Optimization. What you might not know is “HOW” to utilize & integrate this element in your marketing plan. Smart selection of keywords and quality content, to name a few, can dramatically increase your world-wide-web presence. The key to conversion is to be known of the “PATH” your customer takes to reach you. You need to continually invest in digital marketing activities to be able to develop a recycling funnel system that continuously produces results.

Content Optimization

Search engines take into consideration the relevancy of content while ranking your page in search results. Low-quality content just creates noise and doesn’t really attract or gain interest in genuine visitors, but when you have relevant content interest and rank will improve naturally. It is important to consistently update your content to get it working the best for you, but that’s not all that’s involved, precise titles & descriptions for each page and alt tags for your images play important roles.

Target long-tail keywords

Voice search is being widely adopted by people across all platforms. Over time voice search has emerged as a way to search not only nearby restaurants or cooking recipes but almost anything and everything on the internet. Voice search keywords would be longer than the mainstream SEO keywords. And the language used would be more conversational language. For example instead of "Italian cuisine Sacramento" people would be searching "Where can I find the best Italian food in Sacramento". Voice search is changing the way businesses used to target keywords.

Focus on latest trends

Digital technology is something which is improving & upgrading constantly. Knowing all the latest trends and implementing them to improvise your online presence is the key to stay ahead of your competitors. If you are not following the latest technologies you might find less online engagement of your brand. Stay on top of how Google ranks sites and use their Analytics tools. This will guide you to a more successful digital presence.

It is a very good time to be early adopters of the new trends and enter the next world search optimization before all your competitors do it. Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!

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Ben Paulsen