Rebranding Your Business

 Tuesday, April 2, 2019

Strengthen and Energize the essence of your brand by Re-Branding

In a business world where trends are constantly changing, it is not a onetime task to build digital properties and rule the industry. Re-branding is often overlooked by owners but keeping your look, feel and values fresh can be the game-changing move that can bring you at the top of your industry.

Re-evaluate Your Brand Effectively

Branding is a very critical aspect of business growth and consistent branding projects a much more genuine & professional impression. Rebranding could be one of the smartest moves you can make to re-market/re-launch and give your business a marketing boost.

What is Rebranding?

According to economic times rebranding is “Changing the corporate image of a company”. It is all about giving your brand a new name, logo, design, style, face, tone and/or almost anything that is associated with your brand identity.

Rebranding is more about revamping your existing identity to gain more exposure. 

When should I Rebrand?

You will come across several indications that will help you identify the right time for your business to undergo rebranding.

Here are some of the common reasons for rebranding:

  • Your vision and business name no longer correlate.
  • Your business name is no longer recognizable in the industry.
  • You have changed/expanded your offerings.
  • You have partnered with or acquired another business.
  • You have started franchising your business.
  • You want to cater to a new audience base.
  • You have been the same from the inception.

Things to know before rebranding:

It is time-consuming - An effective rebranding is never an overnight job. It takes time to research, plan, strategize and execute.

It will need efforts – An effective rebrand will need commitment and diligence from the entire team.

It will change the way you are perceived – Rebranding completely changes the way people talk about you and your brand is reborn with a new identity. Once rebranding is done, it may become very difficult to come back to your original branding. So it is always a recommended to have the right people rebranding your business.

It is always a good idea to hire a team of qualified digital marketing experts who will know how to strategically Re-Brand your business to ensure growth and longevity. Walibu can help you design, develop and maintain a strong Digital Presence for your business. To Get Started email us at and we will get back to you right away!

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!

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Ben Paulsen