In-Store Promos That Actually Work: Converting Walk-Ins to WDF Clients
Tuesday, June 24, 2025
Walk-in customers are the heart of any self-serve laundromat. They already trust your facility and visit regularly—but many of them have never considered your Wash-Dry-Fold (WDF) service. The good news? A few well-placed in-store promotions can make all the difference.
Here are five in-store promo tactics that have been proven to spark interest and turn self-serve users into WDF clients:
- First-Time Discount Cards
Create small, eye-catching cards offering $5 or $10 off a first WDF order. Hand them out to walk-ins at the change machine or detergent station. A tangible discount feels like a personal invitation and reduces hesitation. - Countertop Signage That Educates
Don’t just say “Try WDF”—show how it works. Include quick benefits like “We Fold So You Don’t Have To” or “Free Drying Included” on your signage. The clearer the value, the higher the interest. - Bounce-Back Offers
Include a promo flyer in self-serve receipts or bags that says: “Next Time, Let Us Do It—$5 Off WDF”. These bounce-back offers encourage your current customers to try something new on their next visit. - Live Staff Demos or Conversations
Encourage attendants to chat with customers folding laundry: “Did you know we can do all this for you next time?” Personal touches build trust and break the habit of always doing it themselves. - Loyalty Punch Cards
Offer a simple punch card like “Buy 4 WDF Orders, Get 1 Free”. You can even combine it with your self-serve rewards, making it feel like a natural extension rather than a whole new service.
With these promos, you’re not just selling convenience—you’re giving your customers the gift of time. When they try it once, many of them stay for good.
Author
Ben Paulsen
Ben Paulsen is a veteran Digital Marketing Expert, and founder of Walibu, a Digital Marketing Agency founded in 2007. Walibu has a unique advantage over other digital marketing agencies with their proprietary marketing platform. Walibu is all encompassing agency delivering top tier services and results in all aspects of marketing.Popular Tags
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Ben Paulsen
