Hummingbird Update: SEO Game Changer

 Monday, August 4, 2014

How the Humming Bird Algorithm changes SEO Efforts

What is Humming Bird Algorithm Update?

The Humming bird algorithm update is Google's new algorithm that has changed the way content will be written as well as the overall content layout and structure of the overall SEO process. This new update is more geared towards good content and engaing customers in either a social interaction, higher click through rate (CTR), or conversion ratio per page visist.

What should you be doing different in your SEO Efforts?

It’s not about using massive keywords anymore, however; writing honest, educating, informative, and meaningful content (Something a user would actually read and benefit from). The days of keyword driven content for ranking websites is over. I just wanted to give you a heads up so you can stay ahead of the curve with writing content. Writing content is one of the most important factors in your online marketing efforts from here on out. Educate your consumers and engage your prospects and you will have nothing to worry about.

Does Page Rank matter?

Page Rank (PR) is just one of the many factors that a search engine looks at in your website to determine the importance of who you are. Page Rank will still be taken into consideration when it comes to your Search Engine Optimization (SEO) performance.

What about Keywords?

Keywords for your SEO efforts are still very important and need to be analyized accordingly. Our job as SEO or Search Engine Optimization professionals is to go beyond the process of doing a keyword research and implementing according. As SEO professionals, realizing the importance of quality, educating, compelling content that your user will benefit from is first and foremost.

What should you do next if your website dropped?

Go back through your website and look at how your content is laid out. Examine whether or not you have good content in the first place and then ask yourself "Does this make sense to my users"? Writing better content for the search engines will make your site stand out against your competition. This is one of the most important factors for SEO people across the globe. Thank you for reading and if your business is located in El Dorado Hills or the Folsom area and you have any questions about SEO, give us a call today and we can help you out. Walibu is located next to El Dorado Saloon in El Dorado Hills, CA.

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Ben Paulsen