Tuesday, October 18, 2016
Every business should send out a newsletter to engage their clients. Whether it is every six months, every quarter or once a week, you should always put your business in front of your client’s minds. If you ever have offers or new products a newsletter is great way to let all your clientele hear about the exciting news. It is important not to overload and to make it visually appealing. If you have a lot of information you want to get out then give an overview and have a link to the full article.
A title is important to capture their attention. Make it catchy and to the point. Add pictures to break up a page of text. You don’t want your newsletter to look boring or you have the risk of them deleting it before they even start to read. Try adding pops of color for headlines and picture details.
When working on content you need to make sure it is relevant to what they are looking for. It is huge to offer something of value. Even 5% off can grab attention. Make it fun and add a little humor if appropriate. Bullet points are a great use of space when you have a lot of content to cover and can guide clients to important pages on your website.
If you need guidance on how to write a newsletter more specifically for your company give us a call and we can help get you writing a great newsletter in no time. ##PHONE##