Franchise Boost: Geofence Marketing Tactics

 Tuesday, August 2, 2022


How to Target Customers Near Your Business

If you're a franchise owner, then you know that location is key. And what better way to target customers near your business than with geofencing marketing? Geofencing allows you to create a virtual fence around a specific area, and when someone enters that area, they will receive a notification on their phone. This can be an incredibly effective way to reach new customers and drive them into your store! In this blog post, we will discuss geofencing marketing for franchises and how you can use it to boost your sales.

If you're not familiar with geofencing, it's a relatively new technology that is quickly gaining popularity. Geofencing uses GPS or RFID to create a virtual perimeter around a physical location. When someone enters the geofenced area, they will receive a notification on their phone. This notification can be anything from an offer to come into the store, to a reminder about an upcoming event.

Geofencing marketing can be a great way to reach new customers and drive them into your franchise. In order to be successful with geofencing marketing, there are a few things you need to keep in mind.

Make Your Geofence Large Enough

You need to make sure that your geofence is large enough to reach your target audience. If your geofence is too small, you will miss out on potential customers.

Create Compelling Offer

You need to create an offer that is compelling enough to get people to come into your store.  Your offer should be something that is valuable to your target audience and provides perks and benefits if they decided to purchase your products or services.

Test, Test, Test

As with any marketing campaign, you need to test, test, and test again. Try different geofences, offers, and messages to see what works best for your franchise. Your first campaign may or may not be successful, but don't give up! Keep testing and tweaking until you find a geofencing marketing campaign that works for your franchise.

Monitor Your Results

You need to monitor your geofencing marketing campaigns to see how well it is performing. This will help you make necessary adjustments to ensure that you are getting the most out of your geofencing marketing campaigns.

How Walibu Can Help With Your Franchise Geofencing Marketing Needs

Having a franchise geofencing marketing strategy is key to targeting customers near your business. And there is no better way to geofence your franchise than with Walibu.

Walibu is the leading geofencing platform that helps franchise businesses like yours target customers within a specific geographic area. With Walibu, you can create custom geofences around your franchise locations and target customers with relevant ads and content.

What's more, Walibu provides detailed insights into your geofencing campaigns, so you can see how well they are performing and make necessary adjustments.

With Walibu, we can help you create and implement a geofencing marketing strategy tailored to your franchise's needs.

Some benefits of geofencing marketing for franchises include:

  • Increased foot traffic
  • Increased brand awareness
  • Targeted marketing
  • Retain Customers
  • Location-specific marketing

If you're interested in learning more about geofencing marketing for franchises, contact Walibu today. We can help you create a geofencing marketing strategy that drives RESULTS!


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Ben Paulsen