Five Helpful SEO Tips For Image Optimization

 Wednesday, April 26, 2017


Five Helpful SEO Tips For Image Optimization

Image Optimization is equally important

Optimizing an image is amongst the most neglected yet most effective site improvement tools accessible to a SEO or a site owner. With a couple of clicks and few right targeted keywords, the images can go from simple picture representation of your content to an integral part of Google search. Five of the most important image optimization tactics for organizations are Relevancy, Image Titles, Alt Tags, Keywords and Formatting.

Here are five things you need to take care of for Image Optimization:

  1. Picture Relevancy – Google has spent numerous years taking a shot at and refining its machine learning and image optimizing capacities, and they have began to achieve the point where no advertiser could ever suggest putting an irrelevant picture in the content. Having an important picture is a flag to Google that your substance is deserving of being shared and shown in the search. The takeaway is that pictures are now capable of being analyzed by Google the same way as it analyzes text content which signals us to pay equal attention to image and text when managing a webpage.
  2. Image Titles – The idea of utilizing image titles has open doors for website advancement, but the industry has often overlooked it. It’s very effective when the titles match the image. If your content is about SEO optimization, use a relevant image that reflects SEO features. If your blog is about California Tourism, use a relevant image which reflects the tourism aspect of California and ensure that the picture is titled something on the lines of “California Tourism” rather than “DSC001200045” or whatever the camera named it.
  3. Alt Tags – Similar to Image titles, alt tags have been around for image improvement from long time, as they were presented with HTML 2 in 1995. Much like image titles, individuals thinks that they serve no uses nowadays, particularly with the previously mentioned progress of Google's ability to "see" pictures without the Alt text. Well these tags still serve a purpose, both for usability and image optimization.
  4. Keywords and Five Stars – Significantly more than the past two optimization angles, image keywords have been neglected by all the marketers. These can be viewed by clicking the right click on the picture and going to the properties tab. Here you will be able to see both Title and Alt options. These are easily available image optimization choices and most of the marketers won’t be filling them out which makes your website optimization stronger. The most effective way of filling them up is to list down your keywords with separate commas in a notepad document. This enables you to avoid typing them multiple times.
  5. Picture Size Optimization – The speed at which a website loads is the most important aspect when it comes to usability, ranking and even conversion rate. From a study done by Amazon it has been found that for a loading time delay of one second, company can lose about $1.6 billion dollars. Page load speed is also a factor considered by Google while ranking websites. Keep the size of the image optimal is very beneficial. The two widely used formats for images are JPG and PNG. Both the formats have their advantages and disadvantages but using JPG is more effective. In case if image quality is your priority them using PNG file format will be more appropriate as it maintains the quality of the picture.

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!


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Ben Paulsen