Does Your Website Respond to its Environment ?

 Wednesday, May 9, 2018


Does Your Website Respond to its Environment ?

You wouldn’t wear surf attire to a formal event and you wouldn’t wear a tuxedo for a day at the beach.  We adapt to our environment and your site should “respond” to its different environments, be it desktop, tablet, mobile or whatever screen resolution its being presented on.

A responsive website design is a site that can adjust to the screen it is being used on. Responsive websites automatically reformats to enhance the user experience regardless of the device it is accessed from. Increasing use of the internet and proliferation of web applications on tablet and phones has been the driving force behind the need to have a Responsive Website.

It can give your website a number of benefits as well as being in line with Google recommendations. Google holds more than 67% of the search market share. Google refers to "responsive website" as industry best practice and highly recommends having it to help you gain better search ranking.

Responsive Website Benefits

Increase in Mobile Traffic

Statistics show that in the last quarter of 2017, almost 52% of all worldwide web traffic originated from mobile devices. That accounts for more than half of the internet traffic and too huge to be ignored. Having your website upgraded to a responsive design can definitely improve the number of website visitors coming via mobile devices. This also gives the user a chance to directly call/text you through their phone helping you making the most out of your call-to-action. 

Improve Website Loading Times

Responsive Websites load faster on all devices as compared to non-responsive sites. Thanks to responsive images and fluid grid, it takes significantly less page load time and positively impacts the duration of time spent by a user on the website. According to research, 53% of mobile visitors will abandon a site if pages take longer than three seconds to load. It also says that websites that load faster, improve conversion rates.

More Social Sharing

Responsive web design can lead to an increase in social shares for your content. A responsive design paired with social media buttons makes it easier for a user to share links from your website to their social platforms. It can help enhance the credibility and reach of your website which will lead to more traffic and again more conversions.  Your improved credibility will also enhance your search ranking resulting in an overall digital win for your business.

You need to continually invest in digital marketing activities to be able to develop a recycling funnel system that continuously produces results. Walibu can help you design, develop and maintain a responsive website. To Get Started email us at team@walibu.com and we will get back to you right away!

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!

 


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Authors

Ben Paulsen