Digital Marketing 101 - What is SEO?

 Tuesday, January 21, 2020

Digital Marketing 101 - What is SEO?

Are you a business owner? If yes, you probably have a business website (If not, get one here)

Now, if you are a business owner, you might have heard of Search Engine Optimization, better known as SEO. It is a strategic marketing technique that drives more organic traffic, thus helping both local and global businesses generate more awareness and revenue. 

But do you know how SEO works and why you should invest in SEO?

Well, a business website without SEO is just like a Super Car without Gas. Here’s why. 

The customers of today’s generation don’t look up the business’s contact information on yellow pages. They are more likely to use a smartphone, tablet or computer to find what they need. 

With a professionally designed and SEO-optimized website, you are likely to rank higher on search engines, thus gathering massive streams of leads and revenue. It further helps businesses to up their brand awareness and outmatch the market competition. 

Let’s help you understand SEO with a simple analogy. 

Imagine you have a shop with no product images or signage to guide your audience. A few curious people come in and ask for a particular product, but it doesn’t match the products you offer. 

Then, you decide to put up signs and images, and people come and ask for what you offer.

The first instance represents a website that isn’t optimized while the second one is an SEO-optimized website. 

Search Engine Optimization is a strategy of optimizing your website to improve its overall searchability and visibility. The tactic is used to get a site ranked higher on Search Engine Result Pages (SERPs). The better your website ranks, you will have more traffic to your website, ultimately more customers and leads.

If your website can’t rank, you have already lost your customers. With that said, it’s worth checking out the below listed benefits of SEO.

Free Traffic

Search engine optimization is not an ad campaign that starts and ends. 

It is more like a continuous – ongoing process. Search Engines like Google and Bing organically rank the best results for your query. SEO helps you showcase your website amongst these search results, and you get a chance to direct this free traffic to your business. The higher your website ranks, the higher your website drives traffic.

Higher Trust & Credibility

When your business appears on the top search result page, viewers make the perception that you are a leader in your industry, and your services are one the best. It’s more likely that when someone hears about you before your competitors, they will come to you.

The same happens with SEO. When your brand appears on top of the search result, visitors make the perception that your product/service is one of the best, and you are amongst the top players in the industry.

Everybody Googles these days, and if your website is right there on top of the SERPs, it goes a long way in boosting trust and credibility.

Pull Quality Traffic

People fire up search queries to find a solution to their problem. And when your offerings align with what they are looking for, you close a deal. When it comes to SEO, you don’t have to ‘push’ sales or ask people to buy from you. Search traffic is already interested in your product which means the higher conversion rate

24/7 Promotion

SEO doesn’t have a start and stop time. Your optimized web elements are promoted 24/7 on search engines, and whenever there is a query that aligns with your targeted keywords, your business will be showcased. SEO drives customers even if your physical store is closed and is never on sleep or holiday.

Long-term Strategy

Based on your keyword selection, your website may take 6-12 months to rank on top. SEO is a long process, and it takes time to climb up the rankings. The reason why it takes too long is, your competitors are also continually investing in SEO and search engines also keep updating their algorithm.

Increase Your Brand Community

As you start ranking well, more people will visit your website and your chances of getting newsletter subscribers and social media followers also increase. You can now nurture these communities around your brand and market your product and services, offers and discount to sell more.

SEO is a digital marketing process that can be tracked with tools. At Walibu, we provide weekly reports which can help you review the performance of SEO Campaigns regularly.

We can help you build and maintain a robust digital presence for your business. To get started, send an email at, and someone from our expert support team will connect with you shortly. 

Also, feel free to reach out to us if you are interested in boosting the online visibility and performance of your business website. Our genius brains will be happy to help you expand and build a strong foothold in the digital world and beyond. 

We are looking forward to helping you with your marketing, technology, and design campaigning efforts! Contact Walibu for more details!

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Ben Paulsen