Tuesday, May 1, 2018
80% of all website traffic begins with a search query. That’s why search engine optimization is so important. SEO is also the most cost-effective way to bring new visitors to your website. Whether you are a restaurant, business man/women or a local merchant, Search Engine Optimization can help people find you where they are looking- online.
Here are two interesting things that can help you get a better understanding of SEO.
SEO is one of the most cost-effective digital marketing strategies because it targets users who are actively searching for your products and services online. Search engine optimization's inbound nature enables organizations to save tons of money as compared to using outbound strategies like cold calling. The leads generated by an outbound strategy cost 61% more than leads generated by an inbound strategy like SEO. Additionally, Website traffic that comes via SEO is more qualified than many other marketing strategies as it targets audience who are actively searching for products and/or services like yours.
In 2017, there were 33 million voice search devices in circulation, with 40% of adults using them every day. In fact, Google’s voice search tool received 35 times more search queries in 2016 compared to when it launched in 2008.
Now with Siri, Google Assistant and Cortana, any smartphone user can physically ask their phone a question. With the addition of devices like Google Home, Amazon Echo, and Apple HomePod, voice search will only continue to rise in use. You need to be very smart at targeting keywords as voice search is often done in complete sentences and questions, meaning the keywords you’re currently targeting are possibly not being used.
ComScore has predicted that by 2020, 50% of all searches will be via voice; and 30% of searches will take place without a screen.
It is a great time to be early adopters and enter the next world voice search optimization ahead of your competitors. Start analyzing the content on your web page and reframe it in a way that provides answers to questions. This will improve the overall ranking of your website as the source of an answer to a voice search query.
Walibu can audit your website’s SEO. To get started, Click Here to complete a quick SEO questionnaire for your business website or you can also email us at firstname.lastname@example.org and we will get back to you right away!
Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!