Wednesday, November 8, 2017



Digital marketing is an umbrella term for all online advertising activities. Businesses leverage digital channels such as Google search, social media, email, and websites to connect and build a community around their brands.

Marketing and Advertising has always been about connecting with the audience in the right place and at the right time. Offline marketing isn’t as effective as it used to be. The way people interact with products & services has changed. Today, People spend a huge portion of their time on internet, which means that you need to meet them where they are already spending time: “ON THE INTERNET”.

Following are the Three Things that Top Marketers Do:

Profoundly Integrated Brand Image

In building a strong brand image, a successful branding campaign will hit on all the three aspects of the brand purpose: functional, emotional, and societal. By fulfilling this, businesses create a brand image that is effectively integrated throughout the organization, ensuring consistent messaging across all client interactions.

For instance, high performing brands, like Nike, are able to keep their brand message consistent and allow the users to share their accomplishments with a community of like-minded athletes.

Solid Internal Communication

Strong internal communication prompts internal organizational effectiveness, which is equally as important as a brand’s interaction with customers. It aims to integrate the company’s marketing goals with the team goals and improves collaboration across the entire organization. It allows the marketing team to develop an effective overall business strategy.

Communicating the same brand message at every level of the organization develops an environment wherein the customers interacting with the brand through any touchpoints will experience a consistent brand message.

Stunning Teamwork

Work together, Grow together. Teamwork is the process of working collaboratively in order to achieve a common goal. Teamwork also allows the top leadership to learn from the younger members. Cross-functional teams require an environment where employees across the board can understand the vision of the brand and will work together to bring it to life.

As the world of marketing keeps changing, establishing these key values will allow you to reduce the time it takes to start seeing great results. Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!

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Ben Paulsen