2018’s Most Valuable Marketing Tool

 Wednesday, December 27, 2017

2018’s Most Valuable Marketing Tool

An end to one is a beginning to another, and what better time is there to focus on your marketing than the New Year? But where shall you focus? Door hangers? Radio ad? TV Commercial? Billboard? Magazines? Newspaper? Direct mail? That thing my parents talked about, the yellow pages? No. No. Not at all. Heck no. Notta chance. Nope. No. So what’s the answer? The answer is your website. If you haven’t noticed, everything is going online and you need to be found, have something engaging when they find you and then convert them into a lead, prospect or client.

Your website is a virtual storefront and you should keep it looking as inviting, interesting and exciting as you would keep your physical business place. A good website can act as your employee, it keeps your visitors entertained, gives presentations, generate leads for your business, perform automated follow-ups, help you make sales online and much more!

For instance, whenever you want to learn more about a company/product/service, you normally turn to Google and search and eventually end up on a website. Your website is the most important marketing tool for your business. Here are two key must-haves for a business website.

Engaging Content for Visitors

Focus on the key subject matters and make sure every content present on your digital platforms serves a particular purpose. Search engines take into consideration the relevancy of content while ranking your page in search results as well as scan for duplicate content. The internet is saturated with content and there is no place for low-quality quantity. Low-quality content just creates noise and doesn’t really attract or gain interest in genuine visitors, but when you share relevant content – quality, likes, and shares will come naturally.

Connect – On Any Device

If your website is up-to-date, then your site is responsive, aka mobile friendly. If your website is responsive, your business has a huge advantage over competitors with a non-responsive website. At this point, 90% of adults in the U.S. have a cell phone & 60% of internet access is mobile. It shows how important "mobile optimization" is to stay ahead in the market. A responsive website will enable you to reach clients on all types of devices (desktop, mobile, tablet, and more). Whenever a person visits your website, regardless of screen size, all your website elements will adjust to their screen size. Google refers to "responsive website" as industry best practice and highly recommends having it to help you gain better search ranking.

Mobile-responsive is important for email marketing too. 74% of smartphone owners use their phones to check emails. However, if your website isn't responsive, you jeopardize your conversions, and possibly leave your potential customers with a bad taste in their mouth. Your website is your most important marketing tool, not just because it acts as a salesperson for your company but because you can use your website to create a genuine connection with your potential customers.

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!

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Ben Paulsen