Web Design for Franchises & Multi-location Businesses
6 Characteristics of Highly Successful Franchise Websites
Leveraging your franchise business is hard and takes an extensive amount of time, but Walibu's franchise web design experts made it easier by creating customer-focused and SEO-targeted websites for franchise businesses.
As franchises are nationally known for their brands, marketing has become more difficult for franchise owners as competing franchises and large or small businesses are popping up all over the web.
Fortunately, it gets better and easier with Walibu's websites that effectively generate leads or sales 24/7.
We know how important a franchise website is to the success of your franchise business, and that's why we'll get right down to brass tacks.
A franchise website should be independent, confident, and established like a franchisee.
Setting up an independent site that speaks with authority will help franchisees establish their brands as industry experts while differentiating them from the competition.
A franchise website with a solid visual identity is also essential to gaining trust and motivating visitors to take action.
Most importantly, your site must be optimized for conversions—building an effective site that entices people to purchase services and apply for franchise opportunities requires professional franchise web design.
Branded franchise web design is more than just looking great. It's also about driving results through effective franchise web design strategies, including SEO and pay-per-click campaigns, to generate qualified leads and support your franchise growth.
Your franchise needs a strong online presence to compete in the digital age, and we at Walibu are here to take action!
Franchise websites are different from company, business, or product websites in that they typically focus on providing information to franchisees and prospective franchisees.
Franchise websites provide details such as the franchising opportunity's benefits and requirements, potential success stories of existing franchise owners, and statistics about the industry itself.
A professional franchise web design company can help provide a look and feel that is consistent with the brand, as well as one that is familiar to franchises. This helps franchise businesses bring their visions to life!
Discover the 6 characteristics of highly successful franchise websites.
Franchise websites should focus on relevant information that can be reused and structured in a way that is easy to navigate.
A well-structured website will enable franchisees and prospective franchisees to quickly find the information they need to feel confident about their investment.
The table of contents, drop-down menus, and search functions play a critical role.
Easy to Navigate
A franchise website should be easy for franchisees and prospective franchisees to navigate.
The site's information should be presented intuitively, allowing visitors to find what they are looking for quickly.
Franchise websites should provide options at the top of their pages so that franchisees and prospective franchisees can quickly access information, such as:
- About Us
- Franchise Opportunities
- Contact Us
The most important thing to remember about a franchise website is that it should efficiently provide relevant information to franchisees and prospective franchisees.
The site's design should be consistent with company branding and recognizable to existing franchisees.
People feel more comfortable purchasing from a website when they know it is secure.
Franchise websites should use Secure Sockets Layer (SSL), an industry standard for encrypting information transferred over the internet.
SSL lets you see a padlock in your browser address bar and ensures that all traffic between your browser and the website is private.
A franchise website should be able to process transactions quickly, providing a checkout system that works in tandem with order processing capabilities.
The payment security provided by SSL ensures that people don't have to worry about submitting their financial information online when they're in the early stages of investigating franchising opportunities.
Today, the majority of people are browsing websites on mobile devices. If a franchise company's website is not responsive or not optimized for mobile use, it won't be easy to attract visitors, investors, potential franchisees, and customers.
The most important thing about franchise websites is that they should be designed with the end user in mind.
People trust companies more when they know how their information is used.
Franchise websites should provide transparent policies on how customer data will be treated and shared so visitors feel comfortable sharing it.
Providing detailed information, helpful content, and useful links also allows your website visitors to have a user-friendly experience.
Fast & Responsive
No one likes a slow website! We can ask anyone repeatedly, and their answer may be the same. Most customers and investors lead busy lives and hate wasting time, especially on a website that loads slowly.
Further than that, your site's performance also affects your ranking in local searches on search engines as one of the factors in ranking websites includes speed and responsiveness.
Is It Important for Franchise Websites to be Mobile-Friendly?
Not too long ago, laptops and desktop computers were the only way to access the internet. However, now many people are going online via their mobile phones or tablets instead of a typical workstation.
If your franchise website isn't mobile-friendly, it may be hard for potential customers to find you on their phone--which means you could be losing customers to your competitors.
A franchise website should be mobile-friendly for many reasons, and the first reason is that half of Google searches now happen on a mobile device.
This means people are using their phones to help them make important decisions--including whether or not they want to visit a franchise's website.
Therefore, if your site isn't mobile-friendly, you could limit your customers' choices.
Websites that are not mobile-friendly are also unlikely to rank higher on search engine results.
Why Franchise Owners Love to Work With Us
- Our team knows how the franchise industry works: We know how hard it is to run a successful franchise, so our team designs your website from an owner's perspective. We know how franchises operate, so you don't have to worry about your site's full functionalities.
- We go beyond expectations: Your website is the ultimate extension of your business. We'll care not only about all aspects of visual design and user experience but also how it comes together on a technical level so you can have a great website without worrying about any complications or limitations that could arise from developing them yourself! We have been successfully working with franchise clients over the past few years, and their satisfaction is what inspires us to continue helping franchise businesses achieve their goals. And as per our clients' feedback, our team creates the best franchise websites!
- Our customer service is top-notch: We know that most people are not tech-savvy and can be intimidated by all the recent changes in a website, which means you need a partner who has your back. That's why our team of experts provides friendly assistance every step along the way - from planning designs to installing them on-site, so they'll work seamlessly together without any problems! Our team has experience building websites for different industries, including franchise businesses, and that's why we can create user-friendly and sales-driving websites. There are tons of marketing companies that provide franchise web design services. With us guiding each project through its entire lifespan (even after launch), there's no better company than ours when it comes time to take your website to the public or make updates based on feedback.
You might also be interested in our digital marketing services:
Don't just take our word for it!
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