People are on there phones constantly these days, and if you aren't they won't find you. The main thing we are trying to do with your digital presence is build trust with your market and site visitors. A huge extra layer of trust can come from a business also having a downloadable app. Not only the trust building aspect but it also give users easy access to your information and or services. Only issue with apps, Apple needs to approve all apps prior to launch, so it would need to fall into the parameters accepted by them. Android on the other hand, has a very open and inviting platform.