Search Engine Optimization (SEO) is a practice of enhancing web pages to rank higher in search engines for search terms or keywords.
Investing time and money into search engine optimization can be very fruitful as search volume and competition only increase with time. SEO has also proven to be one of the best ways to reach customers searching online, especially now when an online purchase is a norm. On-page, technical, and off-site SEO factors should be examined and optimized for efficient search engine rankings. Search engine optimization also has higher returns which makes it a worthy investment!