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Frequently Asked Questions

Possibly, but no one can guarantee a #1 ranking on Google. However, we have a great history of getting positive results for our clients. If anyone guarantees you the #1 position on Google, steer clear! SEO is a process that involves planning, execution, monitoring, and refining. There is no exact formula to execute, and with the many updates by Google, SEO is an ongoing and evolving process. But, when the fruits of your labor pay off, the rewards are great! Reference: https://support.google.com/webmasters/answer/35291?hl=en

Search Engine Optimization (SEO) is a practice of enhancing web pages to rank higher in search engines for search terms or keywords.

Investing time and money into search engine optimization can be very fruitful as search volume and competition only increase with time. SEO has also proven to be one of the best ways to reach customers searching online, especially now when an online purchase is a norm. On-page, technical, and off-site SEO factors should be examined and optimized for efficient search engine rankings. Search engine optimization also has higher returns which makes it a worthy investment!

You can do SEO yourself, and there are a lot of resources out there to help, but to do it well takes a lot of time and talent. SEO is a skill that can be highly technical and takes time to learn how to do it correctly. When doing DIY SEO, you risk getting your site penalized, not knowing you are violating Google’s guidelines. In addition, Google often makes multiple changes to its algorithms. If you want to continue with a healthy and in-compliance SEO campaign, these changes need to be monitored and reacted to. Reference: https://www.walibu.com/blog/is-diy-seo-possible https://seroundtable.com/google-updates-thousands-20403.html https://inc.com/john-rampton/10-signs-your-business-needs-an-seo-expert.html
We often teach courses and webinars on SEO and all aspects of digital marketing. Contact us here if you would like to be notified of our webinars or have any questions.
Ever wonder why link building seems to be so much work? Links are one of the items that can help or hurt your rank, and those that help don't come easy. Check this article for a glimpse into issues link builders face with clients and webmasters: https://searchengineland.com/link-builders-really-want-know-277021