The Definitive Guide to Franchise Marketing
What is Franchise Marketing?
Probably the easiest way to define it is that franchise marketing refers to the various systems and strategies that are implemented and deployed to market franchise businesses.
The main goal of franchise marketing is to increase the brand awareness of a company. As you likely know, most companies have various sub-brands or divisions under their umbrella.
Such brand awareness can drive consumers to buy their products or potential franchisees to invest in their organization.
How Does Franchise Marketing Work?
Franchisors and franchisees must work hand in hand to develop franchise marketing strategies that work. They need to have a good understanding of each other’s business and how their business works, as well as an idea of the current state of affairs for success with franchise marketing.
Typically, the franchisor should be able to build a strong brand identity that is consistent and profitable. The franchisor must also implement the strategies and standards of marketing systems that the franchisees can utilize in their marketing approach.
The franchisee, on the other hand, has to follow the marketing standards set by the franchisor to maintain brand consistency.
Your franchise marketing plans play a major role in your franchise business and if you're trying to figure out ways on how to market your franchise business, you've come to the right place.
Running a business can be quite demanding and as a business owner, you probably don't have enough time and energy to spend building an online presence and deploy marketing strategies such as marketing automation, web design or development, SEO, social media marketing, paid ads, app development, reputation management, and taking care of overall branding. We understand the struggle - we’ve been there before!
What is a Franchising Strategy?
The franchising strategy is a business model that can help to expand your brand awareness by allowing others to run their own businesses under the same name as yours.
It's important for franchisors and franchisees alike to understand how franchising works, what it does, and how they promote those opportunities.
Franchising is a type of distribution strategy that involves licensing or franchising operations to other businesses, who then become known as franchisees and operate their own outlets under the same name and with similar products and services offered by the franchisor.
For both parties, franchising becomes a mutually beneficial business partnership.
Franchisors are able to take advantage of the fact that there is no need for them to start from scratch, and can instead focus on building their brand awareness while franchisees get access to support provided by the franchisor which could include assistance in determining franchise location, development assistance or even any agreement with suppliers to help franchisees in their franchising efforts.
For franchisors, the main advantage of franchising is that it's an effective way for companies to expand by allowing others to gain autonomy and independence when operating their business under your name.
For franchisees, on the other hand, franchising gives them access to training programs provided by franchisors, product quality, and consistency as well as the backing of a franchisor's brand name.
There are various types of franchising strategies that franchise business owners can take a leap on to grow their franchise businesses. Check this article from “Entrepreneur” to learn more about the different franchising strategies.
Digital Marketing for Franchises
The franchise marketing process can be a challenge. For franchise businesses, franchise digital marketing is going to vary depending on what industry you are in and potential customers that might come from different channels or search engines.
By franchise digital marketing, we are referring to the online aspects of franchise marketing.
This includes websites, marketing automation, SEO, paid ads, reputation management, social media marketing, app development, and more. Let's get more into details.
Franchise Business Website
A virtual front door for customers or potential franchisees. As such it needs to be designed with a number of key factors in mind including speed, content, and usability.
Search Engine Optimization or SEO
Search engine marketing is another franchise marketing strategy that can be helpful in franchise digital marketing efforts. This franchise marketing technique helps to get your franchise business website found by search engines and therefore potential visitors.
It is important that franchise businesses put their best foot forward when it comes to SEO because this will likely determine whether or not a franchise customer can find them in the first place, Google local results included.
Marketing Automation
A franchise marketing technique that can help to get franchise customers and franchisee leads. This franchise digital marketing method uses software to send out targeted emails based on a prospect’s activity so you do not have to manually reach out each time.
Paid Advertisements
Paid ads or web-based advertising such as Facebook Ads, Google Adwords, Bing Ads, or other options are another way franchise businesses can franchise digital marketing. Pay-per-click campaigns are one of the more popular paid franchise marketing tactics because there is a lot of flexibility in terms of targeting options and it allows for very specific franchise advertising campaigns.
Social Media Marketing
Social media sites such as Twitter, Linked In, Instagram, Pinterest, YouTube, or other platforms also allow franchises to establish social media presence and get their message out about their franchise business.
App Development
With a franchise app, digital marketing effort allows for more one-on-one engagement via your smartphone or tablet device with potential franchisees, customers, and other prospects.
Reputation Management
It's an important aspect of any franchise marketing campaign. Franchise businesses want to make sure that franchise customers are happy and franchise prospects can find franchise-related positive reviews, testimonials, press mentions, etc.
Why Franchisors Love to Work With Us
Here Are Some of the Reasons Why Franchisors Love Working With Us!
We know franchise marketing and we are experts at what we do. Here are some of the reasons why franchisors love working with us:
- We can help create a franchise marketing plan that works for your franchise system.
- Franchise owners need to be able to get online quickly, easily, and efficiently. Our franchise website design services provide incredible value for franchisees.
- We offer franchise SEO marketing to help your franchise business rank higher in the search engines.
- We create social media campaigns to help you attract new prospect franchisees across social media channels.
- We produce effective pay-per-click franchise marketing campaigns that drive leads and convert them into sales.
- We build apps for franchise owners to help them manage their business on the go and provide easy access and convenience for mobile and tablet users.
- We market your business with brand personality and consistency in mind.
- We create effective customer acquisition strategies for franchisees that want more customers to buy from them online or in person.
- Our franchise development marketing services will save you time and money by increasing your franchisee's online presence.
- Our franchise marketing services are designed with you and your franchisees' needs in mind.
Franchisees love working with us because we always have a range of creative franchise marketing ideas available for franchisors to use.
As a franchisor, you need more than just one expert on your team to handle all of these areas for your franchise network. You need an operational franchise marketing agency that knows how to work with you and your franchisees.
That's where we come in! We're a well-established franchise marketing company that has completed projects for some successful franchise brands.
From our strategic franchise consulting services to our franchise marketing automation, franchise web design, social media marketing, franchise SEO marketing, app development, reputation management, branding, email marketing, and other online marketing services, we have franchise marketing covered for your entire system.
The reason why franchisors choose us is because of our extensive industry knowledge combined with our proven track record of a successful franchise marketing campaign over the years.
We at Walibu understand exactly what it takes to get results, so you can rest easy knowing that you're working with a franchise digital marketing agency that can help you increase franchise sales and franchisee satisfaction with ease.
Contact Walibu at 916-358-3950 or info@walibu.com and get the best of franchise marketing. You can also fill out the form below and we will get in touch with you asap. Contact us today and we'll get started!
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Frequently Asked Questions
An online franchise is a franchise that only exists in the digital world. And yes, you can franchise an online business!
A franchise is a business model where you get paid for your franchise to sell or market other products or brands because the primary company trusts that you will give them good results and spread brand awareness. There are many franchise opportunities available, both online and offline.
If you want to own a franchise, the franchise business model is an appealing choice. Franchisees enjoy staying power and support from franchise brands, which gives them access to popular products, services, marketing, and promotional materials. You can work with established companies without investing in extensive research or product development because your brand's reputation helps attract customers. Since the brand is famous, your business has a more expansive customer base, making it easier to generate profits.
An online franchise is a franchise that exists or operates entirely in the virtual world. Online franchise owners can earn money via microtransactions, advertising revenue, and membership fees. There are many different types of franchises including retail, media, personal services, restaurants, and more.
Several franchise opportunities exist in the market.
While some franchise opportunities work well with certain individuals, not all franchise opportunities will fit your specific needs.
If you want more information on franchise opportunities, you can search online or consult an expert for franchise advice to determine if franchise ownership is the right choice. These resources can help you understand franchise opportunities further, which will help you make a franchise decision that is right for your specific needs.
