2023 will be a crucial year for business planning and strategy due to the pandemic, geopolitical tension, and financial volatility.
However, businesses must proactively plan for the upcoming year rather than waiting to see what happens.
Digital marketing for business is one of the essential aspects of this process and will be even more crucial in the coming year.
To prepare for the future, we have identified digital marketing trends for 2023 for small businesses, so you can stay ahead of the competition.
Top 5 2023 Marketing Trends for Small Businesses
LinkedIn for B2B
LinkedIn has had a steady presence all these years, but recently it has experienced remarkable growth and engagement. It is projected that it is going to make up 25% of B2B advertising in the upcoming two years.
For online marketing for small businesses, LinkedIn has become an increasingly popular and successful way of connecting with customers. It plays a prime role in the sales and marketing cycle.
Approximately 80% of LinkedIn users have the potential to influence business purchase decisions, making it an invaluable tool for your emerging B2B business.
Snackable Short Videos
There is no denying that short video formats, such as TikTok and Instagram Reels, are dominating social media feeds and consumer attention.
Instagram doubled Reels' maximum running length, and Facebook launched a snappy video format, clarifying that they are committed to video and encouraging marketers to use Reels as part of their Instagram marketing strategies.
This year YouTube Shorts has experienced tremendous growth boasting an impressive 1.5 billion monthly active users and 30 billion daily views.
Google is testing a machine learning technology that can adjust landscape video ads into square or vertical formats depending on how someone is watching YouTube.
Undoubtedly, search algorithms are a fan of short videos, so why shouldn’t you be one too? Incorporate short videos into your marketing strategies for business as a part of social media trends 2023.
Traditional advertising is often regarded as exaggerated and less credible, especially in the context of younger generations. Kantar Millward Brown's data states that 69% of Gen Z respondents try to avoid ads.
Alternatively, influencers offer viewers a look into their real lives and everyday activities, making them more relatable and likely to be trusted. Marketers also believe that customers are more likely to trust influencer content than one from the brands. Thus, 36% of businesses leverage influencer campaigns to generate revenue.
User-Generated Content (UGC)
A brand can leverage UGC across its social media profiles, websites, newsletters, and other media channels as per its story requirements.
The "Meet Me At Starbucks” campaign of Starbucks is a brilliant example of an engaging UGC. They prompted their customers to tell about their first-time experiences at Starbucks or meetings with interesting people there. The response was overwhelming, with thousands of video posts on Instagram and Twitter. It demonstrates that when customers feel recognized and heard, they connect with the brand.
The burning question is how to add UGC to your marketing strategy flawlessly. Get in touch with an established digital marketing agency like Walibu to fully leverage user-generated content.
Must Read: How to Incorporate User-Generated Content into Your Marketing Strategy!
Due to the emergence of AI, digital marketing for businesses has undergone a major transformation.
The incorporation of AI into the majority of digital marketing platforms is making marketing for brands more efficient. 83% of businesses that have adopted AI technology have seen an economic benefit of up to 53%. Why and how?
Well, AI guides customers to the right products and messages. Algorithms decide which social media posts you interact with, what search engine results you view, and even which advertisements are displayed to you.
Take help from a professional marketing team to understand how to optimize your content strategy to take advantage of AI.
The landscape of online marketing for small businesses is ever-evolving, but the digital marketing trends in 2023 will be more comprehensive, data-driven, and customer-centric than ever before.
The best way to ensure your business is up to date with the latest digital marketing trends is to work with a professional digital marketing agency. Walibu is a reputed digital marketing agency that can help you identify the right trends to focus on and develop the right strategies to reach your goals. Contact our strategy team today to get started.