User Experience & Design

 Tuesday, September 4, 2018

User Experience & Design

User experience plays a very important role when your brand interacts with your current or potential customers. Your website is the most critical area of your business’s presentation, lead capture and overall marketing tool. Enhancing the usability of your website is not only going to make visitor’s experiences better but also increase the chance of converting those visitors to prospects and or clients.

Responsive websites automatically reformat to enhance the user experience regardless of the device it is accessed from. Increasing use of the internet and proliferation of web applications on tablet and phones has been the driving force behind the need to have a responsive website. In simple words, responsive web design means making websites that can adapt to the size of the visitor’s viewport. The goal is to offer visitors an optimal experience regardless of the device they are using.

Responsive or mobile friendly website design can give your website a number of benefits as well as you will be in line with Google recommendations. Google holds more than 67% of the search market share and it refers to "responsive website" as industry best practice and highly recommends having it to help you gain higher search rank.

Responsive Web Design is a MUST for any business that is serious about providing the best for their digital audience’s user experience.

Here are a few key advantages of a responsively designed business website

  • Increase reach to clients and customers on smaller gadgets (tablets and cell phones)
  • Easy social media sharing and Faster load time
  • A consistent experience that can increase lead generation, sales and conversions

Stay up to date with the new trends and be open to new design styles and interactive features. If you have the same website for 2 or more years, it’s time to explore new technologies that you may have missed over the past years. As well you’ll need to step out of your comfort zone regarding how you think a website should look and function.

You need to continually invest in digital marketing activities to be able to develop a recycling funnel system that continuously produces results. Walibu can help you design, develop and maintain a responsive website. To Get Started email us at team@walibu.com and we will get back to you right away!

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!


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Authors

Ben Paulsen