The growth in digital technologies and shift in user behavior has forced all businesses to adopt new ways of online marketing. And the first step towards success is to be aware of the latest trends. 2018 is a very crucial year for a business to maximize its digital presence in the most effective way possible.
On average Google modifies its search results algorithms 500 to 600 times a year and it’s not easy to be 100% sure you are utilizing the best SEO practices for your business.
"Evolve or decay" — that's what many call the future of SEO.
If you find it hard to keep track of all the latest business trends you must adjust to and evolve with… No worries! Here are the top SEO trends for 2018.
Google's been working on mobile-first indexing for a long while now, and, finally, a significant change (at least for Google itself) is about to roll out.
In simple words, Google will now index and rank the mobile version of websites. This means it’s a must to have a mobile-friendly website to be visible in today’s digital world.
With the addition of devices like Google Home, Amazon Echo, and Apple HomePod, voice search will only continue to rise in use. You need to be very smart at targeting keywords as voice search is often done in complete sentences and questions, meaning the keywords you’re currently targeting aren’t being used. Be aware of the type of statements people use to search your business and utilize these long tail keywords for enhancing the visibility of your website.
For quite a while SEO was all about quantity and we still have the "quantity" concept in mind. That is the more content you create the better. But keeping the concept of content marketing in line with this theory might mean you're putting your efforts down the drain.
According to the search engine and social media algorithm the best performing content gets pushed higher in SERPs and in news feeds, so the mediocre pieces of content have absolutely no chance to catch up.
Walibu can audit your website’s SEO. To get started, submit 1-30 tentative keywords for your business website by Clicking HERE or you can also email us at firstname.lastname@example.org and we will get back to you within 24 hours.
Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!