Marketing is moving from physical to virtual, and many businesses have not woken up, and are continuing with what was once working but is now ineffective. Here at Walibu, we not only offer digital marketing services, but also believe in educating our audience and educating them on the emerging ways of marketing.
Here are the three essentials that have evolved over the last few years, resulting in major shifts in the marketing industry.
1) Social Media Platforms
2) Adoption of Mobile Devices
3) Google and other Search Engines
Businesses that hold on to the past, will spend hundreds of thousands of dollars on traditional marketing to try and capture clients. However, they think twice before investing money on a website that is their 24/7 digital store with a potential to welcome thousands of visitors a day.
This “digital disconnect” is costing traditional companies with "baby boomer" management millions of dollars a year.
The truth of today’s competitive market is that a digital optimized presence is not a luxury but a necessity; it enables potential customers to find you, engage with your brand and then buy your goods and services.
The challenge is that once your virtual store is all set, you need to optimize and promote your business website to the audience and let them know that your brand exists.
Today we are talking about a few things that are becoming vital in digital marketing and should never be ignored, especially by a generation that grew up in the age of the TV and telemarketing.
Search Engine Optimization
One of the most essential elements that need to be invested in is SEO. The benefit of this is when people type in queries related to your business on search engines, your business website pops up in search results. According to Google, nearly 90% of all click-throughs from a Google search come from being on the first page of Google.
This is the interactive component of your website where you can regularly publish content. You can make your website more informative, and at the same time, also add to your SEO campaign by incorporating the right keywords into your content. Another benefit to blogging is you can share your blogs on social platforms and position yourself as an expert and thoughtful leader in your business industry (Content Marketing!).
Email is an essential part of your digital marketing strategy that can be integrated with your other media to keep your customers informed and up to date. Email subscriber acquisition is the main aspect of this strategy. At Walibu, we offer a fully integrated business marketing package that caters to all your needs, including creating & nurturing your own CRM database.
Social Media Marketing
Social media enables you to promote and publish your message to your audience. Facebook ads offer effective targeting options to narrow down and identify the most qualified audience for your products and/or services. It is cost-effective, and you can start advertising from as little as a $1 a day.
Mobile Friendly Optimized Website
This fast-emerging trend needs to be on your priority list. High adoption of smartphones over the past decade has led to a scenario where chances are more likely for your website to be viewed on a mobile device than a desktop computer.
Walibu can help you design, develop and maintain a strong digital presence for your business. To get started email us at firstname.lastname@example.org and we will get back to you right away!
Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!