Tuesday, March 7, 2023
If you own a business, you know having an online presence is essential to success. Part of having a strong online presence is ensuring your business appears in local search results, and Google Map Pack can help you do just that!
But what is the map pack? In short, it's a collection of local businesses that appear at the top of relevant search results. And appearing in the map pack can do wonders for your business.
Here's a closer look at how the map pack works and why it's essential for the success of your business.
The map pack appears as a separate section at the top of relevant search results pages and includes three local businesses. The businesses that appear in the map pack are chosen based on several factors, including location, relevance, and prominence.
Location refers to how close the searcher is to your business. Relevance refers to how well your business matches the searcher's query. Prominence refers to how well-known and established your business is. These three factors are considered when determining which businesses will appear in the map pack.
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Appearing in Google Map Pack can do wonders for your business.
First, it helps increase brand awareness and visibility. When searchers see your business listed in the map pack, they'll be more likely to remember your brand name and visit your website or store.
Second, appearing in the map pack can help increase traffic to your website or store. When searchers see your listing, they can click through to your website or get directions to your store—both of which can help increase traffic.
Finally, appearing in the map pack can help build trust and credibility with potential customers. When searchers see that your business is listed alongside other well-known and established businesses, they'll be more likely to trust and do business with you.
Google Map Pack can help increase brand awareness, drive traffic, and build trust and credibility—all of which are essential for the success of any business. So, if you're not already using this powerful tool, now is the time to start!
Working with Walibu's SEO experts can increase your business’s visibility, allowing you to show up on Google Maps and take advantage of the incredible opportunities. Rise above competitors as your presence becomes part of an extended map that guides countless potential customers directly to you! Contact us today.