Strategies to Run an Effective Remarketing Campaign

 Tuesday, February 2, 2021


Digital marketing is one of the most dynamic industries. It keeps introducing us to different marketing strategies to increase conversions and eventually, profits. Since it’s fast-paced, it can be sometimes difficult for marketers to get hold of it. Implementation is never easy and the involvement of real-time audiences makes it action-sensitive as well. Therefore, you can never really learn everything. You’ll be close to perfection only when you keep upgrading your strategies according to customer’s needs and market situations. No matter how much you’ve learned about ad remarketing, it’s crucial for you to adopt strategies that may make your campaign more effective. Let us help you learn dynamic remarketing strategies that’ll help you get better returns - 

Segment Your Audiences

Ad retargeting is important to bring back customers to your website. But not everyone visited your website in the first place for a common reason. Neither did they make the same actions. Each of the visitors has different behavioral patterns. Therefore, target them separately. 

U-turners are those that visit your website and leave it within seconds. You may choose to ignore this segment of the audience or bid low on them. For scrollers who spent a few minutes on the landing page, create ads that let them know more about your brand. Browsers can be attracted by the same strategy as they invested time in visiting multiple webpages. Clickers are those who click on your CTAs. Lure them back with the benefits of the particular product or service. In the case of quitters who started the conversion process but didn’t complete it, offer discounts and incentives through ads. 

Google Remarketing Member Duration

Not every visitor you target is going to get converted into sales. Therefore, you need to know when to stop putting in efforts. Understand the duration of your remarketing campaign based on your industry. Google allows a default option of 3 months. Determine your remarketing member duration by your goal. If you want to educate your audience, creating a long sales funnel with a duration as long as 2-3 months will pay off. But in a short sales funnel, don’t make it more than a month, depending on your product and service category. 

Go Beyond Landing Page

A lot of marketers focus on creating basic ad remarketing campaigns that focus on landing page visitors. It’s straightforward and comparatively, effortless. But a landing page has a limit for visitor’s actions. Therefore, to make the most of your remarketing campaign, follow users beyond the landing page. Track their entire movement from the product page to minor categories to other categories. This will help you target the visitor with the product they are genuinely interested in. 

Analyze and Edit Your Strategy

There might come a time when you don’t see the efforts of ad remarketing gain your consumers. Don’t retract your campaign instantly at that time. Instead, analyze the image and text content of your ad and change your message. The market might get fatigued with the same ad. Edit it and provide them with a renewed perception. This will help you to recover the drop in the conversions. 

Ad remarketing can be proven as one of the most worthwhile investments for your business. It’s a powerful tool to get your visitors converted into consumers. However, it takes time, effort, and continuous check. 

Walibu, a digital marketing agency, can help you with expert solutions in ad retargeting and other segments. Reach us out today to get excellent services. 


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Authors

Ben Paulsen