More than 1.8 billion people use Facebook every month and 1 out of every 5 minutes’ people in the US spend on mobile devices is on Facebook or Instagram. Facebook has eventually developed itself as a platform that can be utilized to expand your influence all over the internet. Today we will be talking about the important items one should consider while advertising on Facebook.
Here are four important items for Successful Facebook Ads:
A good headline has the power to single-handedly lift conversions by 10%. The key is to have a headline that stands out. All your competitors have an opportunity to advertise on Facebook, it’s mandatory to put up something that is an attention-grabber to keep yourself ahead of your competitors.
Visual content has a plus point when it comes to likes and shares on Facebook, as it is treated more favorably in Facebook’s algorithm. The most important thing every Facebook advertiser should keep in mind is to ensure that the image/picture shared in the advertisement is visually appealing. Advertisers need to pay the right attention towards the image size to deliver effective promotion campaign for all devices and the right color combinations to resonate the brand perfectly.
The ad should provide some value proposition, which will eventually become a reason for the audience to click on your ad. The strategic offer that you provide the audience should be ‘valuable’ enough to persuade them and encourage them to act. Another important item is to keep in consideration when developing a value proposition’s “believability”. For example, “we sell the biggest sandwich” is not something realistic; instead “Buy One Get One FREE on Your Favorite Sandwich” will certainly result into better conversions.
Even though you have an extraordinary advertisement ready for promotion, without an appropriate call-to-action (CTA), your audience might get confused about the next step. Adding a CTA (“Buy Now”, “Save x%”) paired with a sense of urgency (“While supplies last”, “Today Only”) will encourage your viewers to take action on your advertisements and offers.
Walibu can help you design, develop and maintain an active presence of your brand on Facebook. It will keep your fans engaged with your brand and provide you with a chance to make a new customer any second. Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!