The 1st page of Google isn’t what it used to be. Not long ago, the first page consisted of paid ads and 10 organically ranked links to the most relevant sites (at least in their eyes/algorithms). Now the first page of Google has a dramatically different appearance and display of information. You have your standard paid ads, but also map listings, pre-answered questions and accordion display of content fed to the results, directories and local listings, creating a much more complex approach to an effective SEO campaign. So, with the world of Search Engine Optimization (SEO), constantly changing and evolving, its important your marketers are also constantly evolving and coming up with new techniques to help your website get more traffic.
Although SEO is a very complex beast, the fundamentals are still extremely important and often over-looked. We’ve listed a few of the fundamentals that will provide a solid foundation for your more advanced, technical SEO strategies and technologies.
A meaningful & relevant URL that Google’s bots can easily reach, crawl and understand is always a great start.
Page speed has been referred to as one of the main SEO ranking factors for years. Google wants to improve users’ experience of the web, and fast-loading web pages will definitely help with that.
Mobile-friendly is another major SEO ranking factor. We are well aware of the fact that people use their phone more and more these days and so it’s extremely important to have a site that looks and functions well on multiple screen resolutions.
Did you know that nearly 60% of the sites that have a top ten Google search ranking are three years old or more? It takes a lot of time and effort to “convince” Google that your “new” site is worthy of 1st page placement.
Google’s search algorithm relies heavily on keywords, making content one of the most important search ranking factors. Well-optimized, SEO tailored content can highlight the right keywords that can help showcase your business for the most desired search queries.
Use keyword phrases in page titles, which is where Google first looks to determine which content is relevant to which search. Strategic use of H tags will help you show content hierarchy which will strengthen your SEO game.
There are three kinds of links to think about: Inbound links, Outbound links and Internal links.
Google uses inbound links as one way to help determine how authoritative and relevant your content is.
When people share your content on social media, search engines see that as another sign that your site is relevant and valuable.
Basic information like name, address and phone number should be uniform over all digital platforms, social media, GMB, and other relevant directories. It is a very important SEO ranking factor for businesses targeting local areas.
Marketers are spending more on SEO, which means more competition. Walibu can help you set up and maintain a strong SEO foundation and campaign that can keep your business readable and reachable online. To get started, Click Here to complete a quick SEO questionnaire for your business website or you can also email us at firstname.lastname@example.org and we will get back to you right away!
Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!