73% of marketers reported that their social media marketing efforts prove to be "somewhat effective" or "very effective.”
These marketers understand that social media marketing is not only about posting content on a popular social media platform like Twitter, Facebook, Instagram, or LinkedIn accounts. They identify your target audience and use social networking sites to spread brand awareness and meet business objectives.
Thoughtful and well-planned social media marketing strategies are essential to define a plan of action to reach potential customers and improve social media engagement. They know how to get your target demographic and use popular social media platforms to establish a reliable social media presence.
Here are some proven hacks to improve your presence on social media sites.
5 Hacks to Improve Your Social Media Engagement
Encourage your customers to share their photos with your product on a top social media site. You can also request them to write reviews for your services and use hashtags to highlight your brand in their posts. Seek their permission to share their posts on your social media account. Posting such authentic reviews can help engage your followers and build a trusted brand reputation.
Respond and Connect
Yes, your straightforward response can make a huge difference. It is social media, and you need to be social here.
When a customer leaves a comment on your post or sends you a message, please take it as an opportunity to engage with them. Whether they are commenting positively or negatively, respond to each comment. Suggest a solution to the negative interactions and show appreciation for the positive ones. Do not respond to the comments if it is not directly engaging with you; for example, someone is tagging their friend in their comment.
Use social media monitoring tools to find users mentioning or posting about your brand. It will make every user of your brand feel connected and engaged with your company.
Ask Influencers to Share Your Content
Utilize social networking to reach other users and connect with bloggers and social media influencers and ask them to share your content on their social media websites. Connect via Facebook messenger or other instant messaging services provided by social media platforms. Prospective customers trust your brand more when they see familiar faces promoting it. In return, offer discounts or freebies to influencers so that they feel profitable collaborating with you.
Run Contests and Giveaways
Running contests and giveaways are the easiest ways to increase social media engagement. Be creative in your approach and persuade people to visit your landing page, Facebook page, or other social media sites. Use social media ads to expand your reach and increase the post’s engagement for the success of your contest. You can also give a prize to the winner.
Use High-Quality Images in Every Post
We remember only 10% of what we hear after 72 hours. However, if we add an image with that piece of information, we remember 65% of it.
Images attract users more while scrolling than just plain text. So, include photos in your post to increase engagement and use high-resolution pictures. Keep images relevant to the story you want to represent in your post. Photos provide an aesthetic touch to your brand and boost your awareness.
These hacks can help your business optimize your social media presence and boost your company in the online community. Stay connected!
If you are confused about where to start, let Walibu help. We are a leading digital marketing agency providing comprehensive online marketing services to our clients. Contact us at (916) 358-3950 to improve your social media engagement and lead generation.