Power of Testimonials | Increase Visibility & Credibility Through Testimonials

 Wednesday, August 2, 2017

Power of Testimonials | Increase Visibility & Credibility Through Testimonials

Easy steps to increase your visibility & credibility through testimonials

Nearly every individual (92% of buyers) on the internet reads online reviews/testimonials before making a purchase decision. And almost all (88% of buyers) trust those online testimonials as much as they trust a friend or relative. 

Big brands are expanding on customer-generated content. According to The Custom Content Council – there has been a record spend of $43.9 billion on content promotion last year.

Testimonials & reviews are a very powerful marketing tool to persuade consumer behavior. We can see Amazon.com as the perfect example of how to influence visitors for making a purchase decision through customer-generated product reviews.

The positive aspect of trusting these reviews is that Social Media testimonials are backed up by a real person's profile & history and it's hard to fake that. Someone posting a positive review about a business can really promote the brand in a genuinely positive light.

Gathering & promoting testimonials on social media can significantly boost your brand image & help you increase revenue. Reviews are a credibility certificate that you can use to cultivate relationships with your target market.

Boost your business through testimonials, and use social media testimonials you already have. Stay aware and gather all positive reviews posted by any of your social media followers. Use them to market your brand by reposting – retweeting this customer-generated content. It's instant social proof which can lead to boost brand image & ultimately increase sales.

Get more testimonials by effectively using your website and providing direct links to write reviews and give ratings. Filter out the not-so-desirable and utilize the positive by displaying the most amazing testimonials on your website, blog, and social media and sharing them with your fans and followers. 

Walibu can create a direct link to your review, just like this one: https://goo.gl/qCKigU

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!