Tuesday, February 12, 2019
In today’s highly competitive business environment, brands do understand the importance of digital marketing and keep exploring the digital space to stay up with the latest trends and tools. Search Engine Optimization is one such game-changing tool that can optimize and improve your digital marketing performance.
SEO will certainly improve your brand’s overall searchability and visibility, but what other real value does it offer? Why is SEO the backbone on your online marketing?
Let’s explore some very interesting aspects of SEO:
Organic search ranking is a HUGE part of a website’s performance. There are over 250 million websites on the web and Google processes over 40,000 searches per second, which equates to roughly 3.5 billion searches per day. This makes SEO not only important but basically mandatory if you want to compete in the online marketplace, and is the best way to stay organically visible on search engines. SEO can help you rank well on search engines for your target keywords and once you secure a spot on the first page of Google, it drastically increases your chances of success!
Websites that appear higher in the search results are viewed as more trustworthy and credible as compared to others. People often consider companies on the first search result page as the industry leaders. If you get yourself ranked on the first page for a particular keyword, you have successfully positioned yourself as one of the most trustworthy choices for that keyword.
Google is the most visited website in the world and being highly visible as a trusted resource by Google is always going to work in a brand’s favor.
With the domination of mobile traffic, local SEO has become one of the fundamental activities to gain local attention. Local SEO aims at optimizing your digital assets to maximize your brand visibility in and around your business location, so people living near you can easily find – learn – &buy from you.
Local optimization emphasizes on specific towns, cities, regions, and even states, to establish a viable medium for brand messaging on a local level. It involves optimizing the business website and its content, including local citations and backlinks, as well as local listings relevant to the location. Here Google My Business listing and social media profiles play a major role in enhancing visibility and engagement.
Walibu can help you set up and maintain a strong SEO foundation and campaign that can keep your business readable and reachable online. To get started, Click Here to complete a quick SEO questionnaire for your business website or you can also email us at email@example.com and we will get back to you right away!
Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!