Just like getting in shape doesn’t happen overnight, nor does building and maintaining an impressive online reputation. With commitment, dedication and some work, we’ll be able to get your online reputation in-shape and keep it that way.
Maintaining a positive reputation in front of company stakeholders is critical to a company's long-term success. You'll never know what people think about your company as a business owner. The combined execution of public relations, digital marketing, and social media management is known as Online Reputation Management (ORM). It influences the impact of your company on those who observe it on any online platform. For small businesses, it's tiring to put a lot of work and money into this industry, no matter how much ORM they have.
In a world where the first thing enraged customers do is complain about their bad online experience, online reputation management has become more essential than ever. Every company should pay more attention to it because the simplest way to engage with your target audience in this digital age is to have an excellent online presence.
But, the problem is:
The general public misunderstands this concept, believing that SMM and ORM are the same things.
Yes, social media will play a role in ORM, but that isn't all.
In this article, we'll go over the Dos and Don'ts for managing your company's reputation.
Dos for Successful ORM
Create Quality Content
Content is king, and if you create content that ranks at the top of the search results, you'll have more control over how others see your entire brand online. If you're currently producing high-quality content for your sites, consider reaching out to several authoritative sites and giving them more content.
Seek Help from Media and News Outlets
News and media outlets are constantly looking for new articles, statements from experts to contribute to their online publications. Mentioning your brand and sending messages to potential customers through media and news can help your business go a long way. Reach out to editors and reporters at high-profile news organizations.
Keep Track of all Reviews
One of the most efficient strategies to protect and manage your online name is to understand where, why, and when people talk about you or your entire brand online. Free tools like Google Alerts can be a simple but effective way to monitor Google search results for brand new content. Several ORM firms will offer their monitoring and tracking tools, which will scale well.
Pay Attention to Social Media
Another thing to consider when it comes to online reputation management is the relevance of social media. Users become the most vocal through various networking platforms, making social media essential for constructing or restoring one's digital brand name. All businesses should monitor all actions coming from social media accounts. When receiving positive feedback, do remember to give thumbs up or quick text response. On the contrary, follow the rule mentioned below when you receive negative feedback.
Don'ts That Can Cause a Failure
Ignoring Negative Reviews
No matter how much emphasis you put on customer service, some dissatisfied customers will always leave negative online reviews. It doesn't matter if the negative feedback is a vast matter or just a trivial issue; it should not be ignored in any condition. Ignoring negative reviews tells others that you don't value customer service, regardless of what you claim, making them less interested in wanting to do business with you.
Overreacting to Negative Reviews
Knowing how to respond to online complaints, negative content, and reviews is one of the most effective methods to manage your brand. Different organizations or individuals can go public and attack everyone who has posted a nasty article or complaint on the internet. However, the simplest approach is to contact the person directly and attempt to settle the situation rather than in an open forum.
Paying For Reviews
It may be tempting to buy a service that will flood your company with excellent ratings; those remarks will always sound deviant, thereby putting your company at risk. Sometimes paid reviews can also highlight a product or service that you don't offer. This may either perplex potential consumers, causing them to become annoyed and leave you a genuine negative review, or it may alert them to the fact that these reviews aren't genuine, calling into doubt the legitimacy of all of your positive ratings, including the genuine ones. On top of that, no one wants to do business with someone they suspect of being deceitful.
Bonus Tip - Building Reputation Takes Time!
One must first build their online reputation before managing it. Keep in mind that this is a lengthy process that includes registering a company name on the internet and establishing a significant social media presence, and many more. That’s why outsourcing it to Walibu makes it easier. We take the necessary steps to build a positive online reputation. Get in touch with us today to scale your brand presence online.