Not all websites are device friendly. If your website is responsive, your business has a huge advantage over competitors with a non-responsive website. At this point, 90% of adults in the U.S. have a cell phone & 60% of internet access is mobile. It shows how important "mobile optimization" is to stay ahead in the market. A responsive website will enable you to reach clients on all types of devices (desktop, mobile, tablet, and more). Whenever a person visits your website, regardless of screen size, all your website elements will adjust to their screen size.
Advantages of Responsive Web Design
Great User Experience
We are all aware that content is the king and it is the most important aspect of user engagement for a website. But the time spent by a user on your website is directly dependent on the website experience. Responsive web design is about enabling the best user experience irrespective of whether they use a desktop computer, a tablet, a phone or a smart-TV. No scrolling or resizing is required for any visitor to access your website from their favorite device.
Recommended By Google
Google holds more than 67% of the search market share. Google refers to "responsive website" as industry best practice and highly recommends having it to help you gain better search ranking. Responsive websites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share and interact.
Easy to manage
Separate sites for desktop and phone will require you to have separate SEO campaigns. In case of a responsive website, you can manage SEO on both platforms by taking care of only one website. You can also incorporate mobile-specific “Voice search” keywords to improve your mobile SEO strategy.
Walibu can help you design, develop and maintain a responsive Website that will respond to the user's behavior and environment based on screen size and platform.