Tuesday, September 1, 2020
You might be aware of the importance of Google Maps Marketing that we discussed in our last post. Now, it’s time to delve into the practice. Let’s quickly jump into the blog to know how you can incorporate Google Maps into your local marketing strategy.
Modern consumers have largely turned towards online search, and so you can’t miss on local traffic.
Google Maps is the best way to expand the dominance of your brand in the local market. All you need to do is to follow the simple steps suggested by the marketing nerds of team Walibu and enjoy the perks of easy discoverability & higher footfall.
Begin with signing into your Google account and then navigate to “Google My Business.” Click on sign-in to proceed with registering your business.
After you are signed in, insert your business name. You can search Google for suggestions. If the business name by which you choose to register is already in the Google listings, it will detect and inform you.
There could be hundreds of other companies running in your area, offering similar services that can confuse Google. Your business may be left out in indexing; so, submit your website URL to the Google search engine. It will aid in data collection and segmentation that will help Google to easily crawl through your webpage before indexing content.
Your address is the key component when you are incorporating Google Maps into your business. Always get your address right, consider all important details such as a street address, area, and many more.
Your address should be registered with the utmost accuracy. Don’t forget to add your physical location while registering for Google My Business.
When you are to start Google Maps marketing, Google will offer a list of sectors and industries. You have to choose a business category in which your business fits in perfectly. This will help Google in indexing, segmenting, and ranking your business. Later on, you can add multiple categories as your business expands.
After you are done with basic formalities and entering all the critical information about your business, you need to verify your company account. Google asks for a lot of information to ensure the most accurate ranking on the search engine for your business.
After you have completed verification, you can get started with keyword research, - it is the most significant step in Google Maps marketing.
Using important keywords in your content, titles, and Meta tags will help Google understand your business. Focus on the right target audience while you are searching for keywords. Consider your location, audiences, and products in mind as everything relies on keywords. Keywords are considered to index your product offerings within your area.
97% of consumer searches to find a local business within a locality. These local searches have grown up to 900% with time. So, you need to optimize your website for local directories. It will show a map for your business location, which will ensure you attract maximum traffic out of the local searches.
88% of consumers rely on online reviews and 72% won’t take any action until they read reviews. Can you imagine the huge impact these online reviews are going to make on your business?
We recommend you encourage positive online reviews to attract more customers. The more you satisfy your clients the more reviews you will get, which will eventually drive traffic and sales.
Now that you know Google Maps marketing has become critical in the digital context, use it to its full advantage to boost your brand awareness and conversions.
Want to become discoverable with Google Maps Marketing? Contact us to kick start your digital journey; we will be happy to help you.