If the definition of insanity is doing the same thing over and over again and expecting different results; then saying the same thing over and over again in a different way must be genius. Learn how to grow your audience and keep them engaged with similar topics.
Repurposing content is something that happens everyday in the world of marketing, especially in industries that don’t have frequent changes. Whatever attracts engagement is what needs to be presented, but you can’t just keep saying the same thing. In one quick image search of Men’s Fitness Magazine, you’ll see the same exact message written in a different way. [Try This] “Shrink Your Gut”, “6-Pack Abs”, “Ripped Abs Now!”, “Lose Your Gut”, “Burn Belly Fat”, the same message on every one … almost every cover has the same message, just written in different ways.
However, everything goes stagnant after some time. Stagnancy is the last thing that any content creator would want to deliver, but sometimes even the most creative writers run out of creative ways to engage their audience. Whatever the reason, the best way to demolish the stagnancy and get the engagement back is to explore other delivery methods and modernize your content for an updated repurposing. Want to know more about it? Here we have got all of it covered.
What is the need for Repurposing Content?
As discussed, the primary benefit of repurposing the existing content is to remove stagnancy in engagement and the number of visitors. Other than this, there can be many other advantages such as:
How to get started with content repurposing?
Converting the blog posts to podcasts
In recent years, the craze of podcasts has increased due to valid reasons, and in the year 2022, there will be over 850,000 active podcasts.
Podcasts are a great way of getting knowledge without getting bored. Thus, there can be people who may find it time-consuming to get through the blog posts. So, it can be a great idea to convert the existing blog posts into podcasts to reach more audiences.
If you’re repurposing due to a lack of visitors, the reason can be that your visitors do not find your content appealing enough. Hence to make it attractive, one way can be infographics, and this can be best for content consisting of data. Many online platforms can help you learn and create infographics, so get started without wasting more time.
Modify the older blogs
Indeed, some of your blogs must not have gotten the views it deserves. This can be because it was posted before you had enough of an audience or subscribers. So to get those blogs noticed by people, the best way is to repurpose them by making a few changes using Search Engine Optimization and republishing with a freshened identity. There can be some things that you may find missing in it, which can be added, and you can also inform the readers about the recent changes or updates to a past article.
Ebooks can be the next step
In today’s world, everything is going digital. Similarly, many people have started to go for Ebooks rather than printed books. This can be an advantage for the bloggers as some of the most successful Books were pre-existing as blogs. So you can repurpose blogs into Ebooks by adding more content to them and promoting the Ebook using Ad campaigns. This can even be a new way of creating revenue, so it’s a win-win situation.
Have you been creating tons of content every month? Maybe it’s time to repurpose during a better time, audience or technological advancement. Get in touch with our content specialists at Walibu and change your brand’s content game.