Learn how to gain greater search visibility and engage customers from your local area
If you’re a business owner in today’s digital marketing era, you probably know the importance of showing up in local searches by optimizing your web presence through strong keywords.
However, competing for the exact keywords against massive franchises and multinational companies with established online visibility can be challenging.
But you don’t need to lose hope because every local business has an ace up its sleeve called Hyper-Local SEO. Google’s algorithm favors hyperlocal search terms so local businesses can target specific areas.
In this blog, let’s explore the concept of using hyperlocal keywords to strengthen SEO.
Everything You Need to Know About Hyper-Local SEO
What is Hyper-Local SEO?
Hyper-Local SEO takes local SEO to a micro level by allowing you to target smaller, more focused areas, such as neighborhoods, towns, or streets. The intention is to target potential customers conducting “near me” searches on their mobile devices.
The world is vast, and not every potential customer can be reached. But by using the right keywords and focusing on neighborhoods where people live or work, marketers can reach customers who might need your product or service!
How so? Let’s understand with a hyperlocal marketing example.
If you were Googling ‘nail salon’ from your residence in the Serrano neighborhood in El Dorado Hills, California, you’d likely search for “nail salon” or “best nail salon” or possibly adding one of the most famous search terms “near me”. As a result of the hyperlocal search, you’ll find all the nail salons closest to your Serrano neighborhood location.
If you still aren’t convinced about hyperlocal strategy, check this out — 80% of local searches convert. The cherry on top is that “near me” searches have increased by over 500% in the past couple of years.
How to Make the Best of Hyper-Local Strategy?
Create a Google Business Profile Account
Make a GBP page and enter all your business details - business name, location, opening and closing time, contact details, and other specifics. It gives more ‘at a glance’ information than the traditional SERPs listings do.
Note that if you have multiple business locations, you must create separate GMB listings for each location.
Make Location-Centric Web Pages
Your website should have at least one webpage that focuses on your service. If you have multiple locations, create separate location pages on your website. Each of them acts as a stand-alone local page for each site. It makes the local search results highly specific for the users.
However, try to follow Google’s recent Helpful Content Update. Neither the reader, and now, nor the search engine will engage in content that’s not written to be useful! Instead, discuss each area's challenges, opportunities, or markets.
Pro Tip: If your business doesn’t have multiple locations, you can create location pages for specific areas of your city.
Focus on Hyper-Local Blog Content
An MNCs' (MultiNational Corporation) blog section targets larger areas and thus usually counts a country, state, or city as one unit. To compete with them, create blog posts specific to your service areas. It signals to search engines that you’re hyperfocused on local audiences.
For example, if you’re a real estate agent, write blog posts like ‘the best 5 neighborhoods in X area’.
Run Targeted Ads
When you run ad campaigns, restrict your campaign radar to a specific radius. Include keywords that are suitable for “near me” searches.
The hyper-specific advertising through Google AdWords, Facebook Ads or Geofencing Location Targeting will help you target your audience location. It can result in better conversions.
SEO is ever-evolving, and competition is exponentially growing. Adapting to hyperlocal SEO should be your priority to cut through the clutter. Reach out to the SEO specialists at Walibu to help your local business increase sales by creating and executing a content-specific hyperlocal strategy.
Give us a call at (916) 358-3950 to discuss your SEO needs.