A straight answer to this question - just the same way it is helping us to reach you.
Content Marketing is making an everlasting impression over the digital era. The global digital population of over 4 billion is evident. Right from blog posts to news reads and social media stories, content is everywhere and ruling over the screens of millions of people.
Creating and sharing meaningful content with people to engage and influence them to a business is what you call content marketing.
But, how is content marketing going to help your business? Let's dig it out a little deeper.
Builds Trust and Improves Brand Reputation
Trust is a critical factor in every business, and content marketing brings in just that. Your leads and customers must have faith in you and your services. With this trust, brand reputation comes in. When people get to know about your business, they will start building an image of the same. The quality of your content decides the opinion of your audience.
Boosts Conversion Rates
According to ABG Essentials, conversion rates via content marketing are six times more than that by other digital marketing techniques. Why does content marketing influence conversion rates? In layman's terms, content fetches the people what they are actually seeking. With custom content, you can resonate with your audience's needs. When you know what your prospects are looking for, you avail them just that. Adding CTAs in your content takes them one step further in their purchasing journey.
More Significant Role to Play in SEO
When it comes to SEO, content is truly the King. Why? Because when 95% of people restrict their search to the first page of Google search results, how can you afford to place your content on the next page? Content creation and SEO share a straightforward relationship. The more optimized your content is for search engines, the higher is your position on the SERPs. Creating a well-structured keyword strategy can help you do that.
Leads are at the Doorstep
Generating new leads depends on gathering consistent traffic around your business. The more interest you instill into the minds of your people, the wider is the traffic. Great content allows you to attract people to your services. Also, what do you think it costs to create a blog post that explains how your business works or what are your offerings? Nothing significant, right? It makes content marketing an affordable lead generation tactic.
Brings in Engagement and Strong Relationships
Custom content keeps your audience and customers engaged with you. If you keep posting about everyday events that occur in your industry, they will stay connected with increasing curiosity. Resonating with their demands while creating content builds healthier relationships with the audience. It turns into a mutual relation that proceeds from both the parties. Repurchases, recommendations, and positive reviews are not far once your customers are happy with you.
Walibu can help you curate a first-class content marketing strategy if you are looking forward to building a brand out of your business. Reach us at email@example.com with your business model. We will get back to you with a robust team of specialists. You can also reach us here to get started.