The bitter truth of digital marketing tactics is that “What worked this year – will not necessarily work for the next year”. The world of marketing keeps evolving, staying up with the latest trends will allow you to reduce the time it takes to start seeing great results. Today, we are talking about a few very popular digital marketing tactics which are no longer as effective as they were and are about to lose their existence in coming months.
Low Quality Quantity
The internet is saturated with content and there is no place for low quality quantity. Unique & precise content is preferred when it comes to scoring your content quality. Focus on the key subject matters and make sure every content present on your digital platforms serves a particular purpose. Search engines take into consideration the relevancy of content while ranking your page in search results as well as scan for duplicate content.
Long Text-Heavy elements of your digital presence are losing their importance with time. People want to see content which is easy and less time-consuming to absorb. Mobile internet usage has surpassed desktop usage. Viewers are no longer interested in reading long eBooks on their phones. For better interaction with your customers, switch to content in the form of surveys, interactive landing pages, videos and online animations.
Facebook Organic-Only Campaigns
Staying active by posting regularly on Facebook is no longer enough to maintain or increase your reach. Paid campaigns have now become an integral part of the social media. Facebook organic reach is at an all-time low and continues to decline, reports say that presently only 2% to 6% of your fans are seeing your posts in their newsfeeds. This creates an urge for all the businesses to utilize paid advertisements on social media to reach the target audience.
It is a very good time to be an early adopter and make vital changes in your marketing mix to stay ahead of your competitors. Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!