What makes a franchise enticing and valuable is that its business has been modelled, tested and proven; minimizing your risk and optimizing your chance of success. But what keeps your franchise valuable after the franchisee has learned the skill, measured the market and established a customer base? Marketing. Marketing and branding retain the value and keep the brand secure, are you making sure your franchise brand is maintaining its value in the digital marketing era?
Traditionally, franchise marketing involved platforms such as print, TV, radio, direct mail, and PR. But with the evolution of the Internet, marketing elements have changed drastically and now the top things to focus upon are SEO, Social Media, Mobile-Friendly Web Design, Videos, and Local Search Engine Marketing. The bottom line, if you want to compete in today’s business world, you need to invest a significant portion of your budget into digital marketing activities for franchises.
Franchise marketing is not the same as marketing a business, people often have trouble because of all the nuances surrounding correct NAP (name, address, phone number) citations—which is why we always recommend moving ahead with a Marketing Agency that has experience & expertise with Franchise Marketing, like us – Walibu Franchise Marketing
To attract, nurture, and convert the right franchise leads, you’ll need a comprehensive and multi-channel strategy, one that covers multiple digital touchpoints.
Let’s take a closer look at the range of digital marketing activities that can help your franchise business to succeed.
Most entrepreneurs go through a wide research process before purchasing a franchise business. And a lot of their time is spent on reviewing and analysing the franchise website. Considering this, your website could be one of the most powerful lead generating elements of your deck. A well-designed responsive business website will act as an attractive, intuitive and effective resource at every stage of franchise business operation.
Search Engine Optimization
SEO helps you generate organic leads and is a particularly cost-effective strategy for franchise lead generation. Having a well-optimized content for your franchise website can act as a backbone all your SEO campaign activities.
Search volumes for industry-specific franchise keywords are relatively low, so there’s less competition for these keywords. But at the same time, those competitors are very qualified and practice all digital marketing activities making it a MUST for you to invest in digital marketing activities to survive in the market.
In the world of franchising, social media platforms are the most powerful tools available. Take the time to polish your personal & corporate profiles and target high-quality prospects with ads. Social Media advertising can help you target leads with extraordinary precision. Facebook & Instagram enables you to target users based on their behaviour, location, age, gender, and other factors. This way, you can micro-target your highest-quality prospects.
Walibu can help you design, develop and maintain a strong Digital Presence for your franchise business. To Get Started email us at firstname.lastname@example.org and we will get back to you right away!
Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!