Wednesday, May 10, 2017
More than 1.8 billion people use Facebook every month and 1 out of every 5 minutes people in the US spend on mobile is on Facebook or Instagram, Advertising on Facebook is something every business should adopt. Facebook has eventually developed itself as a platform that can be utilized to expand your influence all over the internet. Today we will be talking about the important things one should consider while advertising on Facebook.
Here are Four Key elements for Successful Facebook Ads:
– Visual content has a plus point when it comes to likes and shares on Facebook, as it is treated more favorably in Facebook’s algorithm. The most important thing every Facebook advertiser should keep in mind is to ensure that the image/picture shared in the advertisement is visually appealing. Advertisers need to pay the right attention towards the image size to deliver effective promotion campaign for all devices and the right color combinations to resonate the brand perfectly.
– Significance is basic for achievement when it comes to Facebook promotions. Don’t forget that you are spending dollars for every prospective click made on your promoted post, it is very important that you show an ad which is relevant to your target audience. Targeting the right audience with the right content is the key for a successful Facebook advertising campaign.
– The ad should provide some value proposition, which will eventually become a reason for the audience to click on your ad. The strategic offer that you provide the audience should be good enough to persuade them and encourage them to act. Another really important thing is to keep in consideration when developing a value proposition’s “believability”. For example, “we sell the biggest sandwich” is not something realistic; instead “20% off on your favorite sandwich” will for sure result into better conversion.
– Even though you have an extraordinary advertisement ready for promotion, but without an appropriate call-to-action (CTA), your audience might get confused about the next step. Adding a “Buy now” or “save x%” can really make a sense of urgency and encourage your viewers to click on your advertisement.
Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!