Tuesday, June 28, 2022
There’s a saying in digital marketing “Content is King”. Meaning the more content you have on the topic, the better. Things have changed, and although it’s still based on ‘content’, engagement is king! What does this mean? It means that if your user time on site is very low, visitors are not engaging in your content [not good]. Whereas if user time is high, they must be engaging in what you’re presenting [great!].
Where’s a great place to put this engaging content, your target audience will love? A great place to start is your website’s blog. As most of you probably already know, a blog is a word derived from Web Log, that allows for dynamic content to be added to your site, to give your audience regular articles on everything from tutorials & how-tos, new & announcements, or general updates. Whichever blog type you chose, you should start the blog from the keyword out. Pick the keyword you want to focus on and build your blog around that keyword.
So now that you’ve got your keyword/s selected and this great content your audience is going to engage in, you need them to be able to find it. How do we create a blog that users will find? We’ll dig deeper into this on our own blog, but the simple answer is SEO or Search Engine Optimization.
Optimizing the SEO of your blogs helps it organically rank high, so it's visible to more people. In this post, we have prepared several tips to ensure your blog is optimized for search engines!
Writing content for your website should not be based on guesswork! We understand you already know what your audience wants, but they may never find your content when you fail to use the right keywords.
Before writing your blog content, ensure you do the ideal keyword research. You can use keyword research tools to discover topics that audiences want to learn more about and will therefore engage in your blog.
Once you find the appropriate keywords to use, strategize on the content. This way, you write on topics your audience wants to read, leading to an increase in engagement.
Now you have the keywords, but are you utilizing them appropriately? The keywords should be put strategically, ideally where they will give you maximum output. Preferable places to include your keywords include:
Headings and subheadings
Introduction paragraph. Include it specifically in the first sentence.
Even distribution in the content body
While keywords help your blog rank, stuffing them backfires. Excessive use of keywords makes the content unreadable, causing a poor experience for the readers. Google can penalize you for this by demoting your rankings or removing your page.
In the sea of search results for one keyword, the blog title is what differentiates your blog from that of your competitors. Readers see the title and determine whether they want to dig deep into the content or skip it. Therefore, ensure your title attracts the attention of the audience.
A good title asks the exact question that the reader has in mind. Optimize your blog title by including common, uncommon, and powerful words, all in the right proportions. It will make the readers curious about your content and keep them on it.
Must Read: Prehistoric Lessons in Content & Engaging Users
Internal links are a measure of confidence. Linking another content to your blog shows search engines that the page's content is relevant and will add value to readers. Also, internal links show search engines that your content follows a structure, making readers’ experience more seamless.
More internal links make it easy for Google to rank your page. However, ensure the links highlight the exact information you are trying to deliver. Otherwise, Google can penalize you for misleading links.
Visuals will also help optimize your blogs for search engines like Google. After searching for anything online, images are usually the first thing to appear. You want to ensure that the image you attach to your content is relevant and has high quality.
Be creative in the image's design. Also, add an informative alt text in your image. The alt text determines if your image appears in the SERP and where your content will rank.
Call to Action ( CTA) adds value to your content. Your blog readers know the next step to take when you provide an enticing CTA. Ensure that the CTA you provide is relevant to the topic.
Also, CTAs need not sound forced. They should instead merge with the existing flow of the content. You can use them in different formats, depending on the purpose — it can be a read more prompt or a push for download now.
These SEO techniques can make your content rank high and drive excellent traffic. Use these tips to optimize your blog and increase your sales.
You can take Walibu’s help to manage your website’s blog optimization. Contact us at (916) 358-3950 for any questions on how to plan your optimization strategy.