Facebook Pixels and How They Work

 Tuesday, March 26, 2019

What is Facebook pixel?

Facebook Pixel is basically a code that you add to your website that helps you collect data. This data then helps you track conversions – optimize campaigns – remarket – refine target audience and improve results.

In technical terms it all about placing and triggering cookies to track user interactions with your website and/or Facebook ad.

How does it work?

Let us understand this by an example. For instance, assume that your website is a bar in the middle of a busy city and your website traffic are people hopping in and out of your bar periodically throughout the night. Facebook pixel would be a wristband or hand stamp that can help you identify if someone is revisiting your place. You can target these people with more specific offers or promotions (free drink!).

Why do You Need Facebook Pixel?

The Facebook pixel provides vital insights that you can use to better target your ads. It helps ensure your ads are seen by the users who are most likely to take your desired action. This allows you to improve your Facebook ad conversion rate and get better ROI.

Here are just a few ways the Facebook Pixel can help improve your ad performance.

Conversion Tracking

The Facebook pixel allows you to see how users interact with your website, pages they visited, devices they used to view your business website, etc. This information can help you refine your ad strategy.


The Facebook Pixel dynamic ads allow you to show targeted ads to people who have already shown interest in your business, interacted with your ad campaign, liked your page, engaged with your posts or have visited your website.

Lookalike Audiences

The Facebook Pixel data helps you build a lookalike target audience of users who have similar interest & demographics to users who are already engaged with your business. This can help expand your potential customer base.

Facebook Pixel helps you customize the audience and you reach the exact audience you want to reach.


Walibu can help you design, develop and maintain an active presence of your brand on Facebook. It will keep your fans engaged with your brand and provide you with a chance to make a new customer any second. To Get Started, Email us at team@walibu.com 

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. We look forward to being a part of your marketing, technology and design team!