Facebook Marketing - Must-knows

 Tuesday, May 19, 2020

140+ million businesses are active on a single platform to connect with their target audience and market their products & services. 

Yes, we are talking about Facebook - the most popular social media channel where people walk through entertainment while consuming goods and services. 

The engagement offered by Facebook is very well leveraged by businesses to improve their conversions and build a loyal customer base. Many modern-day businesses are embracing the concept of Facebook marketing to attract potential customers and establish a healthy relationship with them. So if you are ready to get started, here’s everything you need to know. 

Must-Know Features of Facebook for businesses to grow

Facebook Ads

Facebook exclusively offers businesses to run ad campaigns to reach out to their audience. 

Lead Ads

They are an effective way to collect your prospects' contact information without asking them to leave their Facebook page and offer CTAs (Calls To Actions). 

Video Ads

These ads let you drive purchase intent for the audience. They portray a strong brand image with an eye-catching description to ask people to watch your video. 

Engagement Ads

These ads filter the most qualifying leads for your business who can like, comment, and share your content. 

Carousel Ads

They mainly target conversion rates and click-through rates combining multiple images and videos in a single ad unit. You can promote different services pages per image/video. 

Website Conversion Campaigns

They simply ask users to take on-site action; to complete a transaction on your website, visit the website, adding to cart, and a general visit to specific pages on your site.


Facebook allows you to segment your target market in different categories. 

Interest Targeting

It helps you to reach people based on their interests, activities on Facebook, and liked pages. You can combine multiple niches to expand your reach and target people with varied interests. 

Demographic Targeting

This allows you to target people based on their age, location, gender, job titles, and life events. Also, you can segment the audience according to their financial status (are they capable of buying expensive products).

Behavioral Targeting 

It takes into account purchase history, device usage, intent, and related activities to specify your market. Facebook also leverages third-party data to track online and offline behavior of their audience.

Facebook Pixel

Facebook pixel answers how worthy is Facebook marketing for your business. You can track user actions like views on your content, cart engagement, purchases, and find lookalike audiences to expand your follower base. 


You can leverage remarketing with Custom Audiences on Facebook. Three groups of people are accessible with Facebook's version of remarketing. 

  • People who have already visited your website (or pages) within a specific time. 

  • Audiences that gave their contact information through lead forms (or any other means). 

  • People who are using your app (or have used it before).

Remarketing brings back the already aware and interested audience to your storefronts. 

What can you expect - The Benefits of Facebook Marketing

After investing your time and money on Facebook advertising, here's what you can leverage.

Exposure to a massive and exact audience 

You can limit your reach to a specific but a massive customer base. The targeting feature of Facebook allows you to categorize your followers into particular segments and devise your ad campaigns accordingly. 

 Increase your website traffic

Website conversion campaigns are mainly targeted to drive more traffic to your site. When people engage more, they are more likely to visit your website for purchases. 

Drives more sales

Facebook ads fulfill your solemn purpose to increase your sales, thereby yielding a significant return on investment (ROI). Though it's a round-the-clock game, the results are worth waiting.

Easy referrals and word-of-mouth

The "Share" feature of Facebook is exclusively available for customer referrals. Your business will be introduced to more audiences without spending an extra penny with word-of-mouth. 

If you can sense the future benefits of marketing on Facebook, contact Walibu to trigger your social media presence. We ensure you reap the full benefits of Social media Marketing with us.