Emails were first introduced to the world in the mid-90s, and nearly 10 million people had an email account in 1997. In 2019, the number of email accounts had risen to more than 3.9 billion and is continually increasing.
Because of the high usage and adoption of email accounts, marketers have identified it as one of the optimal ways to build their customer base.
Compared to traditional marketing, email marketing is a better way to connect with your audience. Emails give marketers the ease to reach the audience directly on their phones. In email marketing, there are higher chances of converting prospects into sales and increase brand loyalty.
Email marketing is a popular strategy, and marketers are enhancing their email marketing game by creating campaigns that are perfectly tailored to individuals. Apart from creating personalized mailers, marketers are building an email database with subscribers who genuinely want to connect with their brand.
Today, email marketing experts from Walibu are here with a few ways to step up your email marketing game.
Keep Building Your Database
The better your email list is, the better will be the performance of your email marketing campaign. Ensure your subscriber list keeps growing.
Make it easy for people to subscribe to your newsletter by offering an easy signup option on your website. To enhance the chances of newsletter subscriptions, place subscriber form/button at places where website users can easily find them. You can also offer incentives like free e-books or discount coupons to encourage subscriptions.
A Catchy Subject
The first thing people will view in your email is the subject line. Make it worth a click!
If it is dull, no one is going to open it. And if no one opens it, all your efforts done on email content will go in vain. Your subject line is the most crucial part of your email, and it needs to be magnetic enough to catch the attention of viewers.
The Walibu Email Marketing Platform gives you the option of inserting the recipient’s name directly into the email. So, when your customers receive an email from you and see their name, they will think that you’ve taken the time and effort to tailor your email just for them. Personalized emails make people far more likely to read on.
If you’re looking for an email campaign platform, Conch Contact has got you covered.
Keep it Concise
It is more likely that people will read your email if it is less time consuming and to the point. People don’t have time to spend 5 minutes reading an in-depth essay about your product and services.
Get your point across quickly and they will thank you for it. Your customers will also be far more likely to read your follow-ups.
Easy to Read
Your email should not be a wall of text: using an image in your newsletter can make a big difference. The body of your email should be clean and easy to go over with decent white space, headers, and paragraphs.
If you’re looking for more great tips and want us to help you craft your email marketing campaigns, then we’re here to help.
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