Don’t Make These Website Mistakes

 Tuesday, August 17, 2021


Your website is your digital imprint in the Internet-led world. It marks the online presence of your business and is the first and primary virtual point of contact for businesses. 

Given the significance of a website, it’s startling that about one in every four small businesses still do not have a website. However, statistics show a reassuring figure of 44% of small businesses that plan to create a website in 2021.

If you’re one of them, you do not want to create a mess of your website and put the health of your business at risk. We are here with a list of mistakes that you should avoid when building your small business website. 

3 Mistakes to Avoid While Building a Business Website

Not Creating a Site as Unique as Your Biz

Your website goes on to become the face of your business. Therefore, you need a website that represents your brand in all aspects - the overall look, theme, and style. 

No matter the platform you’re using, if you’re not customizing the website theme to go in sync with your website style and requirements, you’re negatively impacting the user’s experience. Moreover, a template website does not help you stand out among your competitors. With no personalization, your website looks just like a thousand others on the web, ruining your USP.

Hard-to-Read Website Copy

If you think you need jargon and ornamental words to make your website copy look clever, you couldn’t be more wrong.

Your audience does not care about what you say but how you say it. A clean, straightforward, jargon-free website copy communicates information the right way to the users. 

Also, your copywriting design needs to be easy on the eyes too. Inconsistent font sizes, resembling font colors, or kid-oriented font styles turn off the users. Go for the design elements that make reading the content easier. 

Falling for SEO Myths

Search engine optimization is the crowned head of digital marketing. Every business owner hopes to place their website on the top of the SERPs as fast as possible.

However, website SEO takes time and consistent efforts. Oftentimes, businesses fall for wrong SEO tactics or myths to generate quick results that end up backfiring at the rankings. Here are some of those you should stay steer clear of -

  • Keyword stuffing improves ranking - Keyword stuffing is a black-hat SEO tactic that hurts rankings.
  • Backlinking is useless - It’s not and is one of the best inputs for search engines to understand what’s popular on the web. However, backlinks should be quality and not spammy, low authority sites.
  • Mobile responsiveness is irrelevant - About 50% of web traffic comes from mobile devices. Mobile responsiveness is essential. 

One mistake may not cost you much. However, if your website creation involves a series of mistakes, all your website optimization efforts will go in vain. 

If website creation and optimization feel challenging to be handled in-house, feel free to contact Walibu, a full-service digital marketing agency. Our specialists will redefine your website strategies and help you discover the best website elements for your small business. Contact us to know more about our working approaches. 


Popular Tags

search engine optimization email marketing web design voice search build a strong brand online digital branding strategy brand social media marketing authority and engagement conversion rate customers-in-the-door digital marketing foot traffic google map pack local seo pay per click campaign paid advertising facebook ads instagram ads social media

Archive

April, 2024 March, 2024 February, 2024 January, 2024 December, 2023 November, 2023 October, 2023 September, 2023 August, 2023 July, 2023 June, 2023 May, 2023 April, 2023 March, 2023 February, 2023 January, 2023 December, 2022 November, 2022 October, 2022 September, 2022 August, 2022 July, 2022 June, 2022 May, 2022 April, 2022 March, 2022 February, 2022 January, 2022 December, 2021 November, 2021 October, 2021 September, 2021 August, 2021 July, 2021 June, 2021 May, 2021 April, 2021 March, 2021 February, 2021 January, 2021 December, 2020 November, 2020 October, 2020 September, 2020 August, 2020 July, 2020 June, 2020 May, 2020 April, 2020 March, 2020 February, 2020 January, 2020 December, 2019 November, 2019 October, 2019 September, 2019 August, 2019 July, 2019 June, 2019 May, 2019 April, 2019 March, 2019 February, 2019 January, 2019 December, 2018 November, 2018 October, 2018 September, 2018 August, 2018 July, 2018 June, 2018 May, 2018 April, 2018 March, 2018 February, 2018 January, 2018 December, 2017 November, 2017 October, 2017 September, 2017 August, 2017 July, 2017 June, 2017 May, 2017 April, 2017 March, 2017 February, 2017 January, 2017 December, 2016 October, 2016 July, 2016 May, 2016 April, 2016 March, 2016 February, 2016 November, 2015 August, 2015 March, 2015 August, 2014 March, 2013

Authors

Ben Paulsen