Consumers want to feel connected to their friends but also to those they do business with and social media is a great tool for that; and especially Facebook. It’s amazing how FACEBOOK has become an important part of our daily lives, personally and professionally. Nowadays, companies without a Facebook page are less connected to their consumers. A well maintained and active Facebook Business Page plays a very important role when it comes to establishing a genuine connection with your customer base. Individuals of every generation are on Facebook providing an incredibly favorable environment for businesses to directly interact and connect with their market, and if you aren’t you need to be.
Here are a few tips on making a connection with you market on the world’s largest social media channel.
There is no accurate answer to “How frequently you should post?” It’s all about creating a genuine connection (quality over quantity). As per the latest algorithm of Facebook, the more people engage with your content, the more they will see it in their news feeds in the future. The best way is to make your own posting schedule by planning out & developing content which is genuine and has a potential to engage your followers, as well as invite new. Consistency is the key to improve brand image. Walibu recommends a CONSISTENT posting schedule, as its better to post something (2-3 post) every week rather than posting something for several days in a row and then stop.
Have a Conversation
When creating or looking for content, consider subjects that will enable you to connect with your followers. Having a Conversation with someone on your Facebook page under the comment section can be very helpful in projecting how genuine & transparent you are. It also motivates people to reach you through the Facebook messenger, as now they know that they will get a valid response. Also, vary the type of content you post; this enables you to relate to the majority of the audience base.
Invest in Facebook Ads
There are a number of cost-effective social media channels for advertising but none of them provide the powerful audience segmentation approach besides Facebook. Many businesses are not fully aware of the potential of Facebook Advertising. If done right and used strategically, Facebook Ads are much more about investments than expenses. Facebook helps you target your promotions to specific groups of users based on location, interests, demographics, and more.
Need a New or Improved Social Media Presence – Hire Walibu
Walibu can help you design, develop and maintain an active presence of your brand on Facebook. It will keep your fans engaged with your brand and provide you with a chance to make a new customer any second. To Get Started, CLICK HERE or Email us at firstname.lastname@example.org
Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. We look forward to being a part of your marketing, technology and design team!