Digital Marketing Trends - 2019

 Wednesday, January 2, 2019


“Digital marketing”, simply put, cannot be ignored in 2019!

As 2019 approaches, the marketing landscape is witnessing a dramatic shift. Everything is going online and you need to be found, have something engaging when they find you and then convert them into a lead, prospect or client.

There are many new digital marketing trends and strategies that are evolving in today’s high-tech, Internet-connected digital world and businesses now need to use them to succeed.

Here are three key digital marketing trends for 2019

Voice Search Is On The Rise

With a higher acceptance & use of devices and technology like Siri, Google, Alexa, and hosts of other “smart” devices, voice search is continuing to rise. In short, the preferred way of interacting online is evolving and machines are catching up with this new way of communication.

According to Google, almost one-third of the 3.5 billion searches performed on Google every day are voice searches, with personal assistant devices. And it heavily affects the way businesses operate digitally.

You need to be very smart at targeting keywords as voice search is often done in complete sentences and questions, meaning the keywords you’re currently targeting aren’t being used. Tailoring your SEO strategy for voice search is crucial and it is important to be known of the type of statements people use to search your business and utilize these long tail keywords for enhancing the visibility of your website.

It is said that, by 2020, half of all search queries will be voice-based. Understanding the importance of voice search and implementing them into your marketing strategy will definitely be worthwhile.

Micro-Moment-Marketing

In today’s highly active digital world, users are bombarded by ads, notifications, emails and everything else all the time. This has lead to creating a lot of digital noise which has made it really hard to attract the attention of the audience.  That’s where micro-moment marketing steps in.

 Mirco-Moment-Marketing is a new type of marketing focused on consumer behavior, which occurs when users reflexively turn to a device, to act on a need to learn – to do – to know – to buy something. There are a lot of different types of micro-moments such as I-want-to-know moment, I-want-to-go-moment, I-want-to-do moment or I-want-to-buy moment. According to Google, users experience “micro-moments” on average 150 times a day.

Micro-Moments are so effective because this is the time when people are making instant decisions on what they see. Having your business in front of them at this moment can leverage your sales magically.

Social Media

There are more than 3.2 billion social media users, which is approximately 42% market penetration. This clearly says, its significance to the society cannot be ignored when it comes to the world of marketing.

People spend a lot of time scrolling through their Facebook feeds. Facebook is too huge for any size of business to ignore. An average American spends 40 minutes of their time every day interacting with content on Facebook. With more than 2 billion active profiles, Facebook proves itself to be one of the most incredible resources for businesses. Your potential buyers are already active on Facebook, you just need to use Facebook ads if you want them to discover your business.

Social media has a big impact. If you haven’t given much thought to your social media marketing strategy yet, now is the time. 

Walibu can help you design, develop and maintain a strong digital presence on the internet. It will keep your fans engaged with your brand and provide you with a chance to make a new customer any second. To Get Started Email us at team@walibu.com

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!

  


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Authors

Ben Paulsen