Christmas is round the corner - the goodness of this holiday season is filling the surroundings with all the positive vibes!
The magic of this season is gratifying, and so is the magic of small business digital marketing tips we are sharing today!
Digital marketing is one vital factor that cannot be ignored, even if you are a local business owner. It can make your business thrive in the competitive landscape and earn more profits without investing heavily in traditional marketing.
Check out these top 5 digital marketing techniques that can help you emerge as a market leader.
Create shareable content
It’s rightly said that “content is the king.”
So, creating custom content that is valuable to the readers is of the utmost importance.
High-quality content can improve your brand image and boost your business turnover manifolds. It can nurture engagement and help you get recognition as a credible and customer-centric brand. Make sure that you create content copies that have the following characteristics-
- Is valuable to the readers and encourages them to share
- Your content connects the audience emotionally
- Ensure that your content tells a story which is relatable to your audience
- Helps your business reach the marketing goals
- Lastly, create a content that says less about who you are and more about what you have on offer.
Optimize for both mobile and desktop marketing
On the surface, one cannot differentiate between mobile marketing and desktop marketing.
However, small businesses need to have a better understanding of digital marketing strategies to be deployed on both platforms.
Digital marketing in desktop demands you to deliver a more excellent user experience, which glues them to your website for a longer duration and encourages them to take the desired action.
In the case of mobile marketing, the focus should be on increasing the website efficiency and ease of access. It’s not just about good design but about how well it enhances the user experience.
Focus on organic social media
Expanding your presence on social media can give your small business a broader audience in a short duration.
Nowadays, people immediately go for your social media accounts, once they have gone through your website. Absence on social media can make them question the reliability of your brand and may force them to choose your competitor over you.
Make sure you are active on the popular social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. Work on increasing organic engagement and creating a lucid content that converts.
Have a conversion focused web design
Create a website design that is functional and aesthetically appealing to the visitors.
However, you must ensure that that the look & feel of the website is customer-centric and consistent. The design should speak for your brand and clearly present your products/services.
Some areas that you need to focus at before designing your website are-
- The positioning of the CTA button on your website
- See that your website is simple yet engaging.
- Keep in mind the importance of color selection.
Build a targeted email list
As per one of the studies conducted by McKinsey, Emails are 40 times more effective in gaining customers than the social media giants Twitter and Facebook combined.
An email list is a must if you require a trusted channel to drive repeat sales and a stable relationship with your customers. Avoiding the email list is the biggest mistake that small businesses make while crafting their digital marketing strategies.
At Walibu, we hold the expertise in creating sound digital marketing strategies that can help your small business grow. We provide services like SEO, web design, social media management, graphic design, etc. to help you build you a strong brand in the web world and beyond.
Click Here to complete a quick SEO questionnaire for your website. You can also write at email@example.com and we’ll be happy to assist you.
Contact our experts today!